Urvashi Jha Starts New Role as Cluster Marketing & Communications Manager at Fairmont and Raffles Jaipur

Urvashi Jha Starts New Role as Cluster Marketing & Communications Manager at Fairmont and Raffles Jaipur

Fairmont and Raffles Jaipur, two of Rajasthan’s most iconic luxury properties, are pleased to announce the appointment of Urvashi Jha as their new Cluster Marketing & Communications Manager. With a rich background in luxury hospitality, global brand strategy, and digital marketing, Urvashi brings a forward-thinking, guest-focused approach to her new role.

A Strategic Marketing Leader with Global Luxury Experience

Urvashi Jha’s career spans over a decade across renowned international brands including Hyatt, Hilton Worldwide, Schbang, and Scriptwallah. With deep expertise in integrated communications, she has consistently driven marketing strategies that enhance visibility, foster guest loyalty, and position brands as leaders in competitive hospitality markets.

Her versatile experience includes:

• Digital strategy & performance marketing

• Content marketing & brand storytelling

• Influencer partnerships & PR campaigns

• F&B marketing & promotions

• Guest engagement and experience design

This multifaceted skill set positions her as a well-rounded and dynamic marketing professional, perfectly suited for managing the brand narrative of two world-class properties under the Accor portfolio.

Appointed to Elevate Iconic Luxury Brands

As Cluster Marketing & Communications Manager, Urvashi will lead the brand, communications, and promotional efforts for both Fairmont Jaipur and Raffles Jaipur—two distinctive destinations that blend regal Indian heritage with global luxury hospitality.

🎙️ Rajat Sethi, Cluster General Manager, commented:

“Urvashi’s appointment marks an important step in our journey to further strengthen the voice of Fairmont and Raffles Jaipur. Her ability to shape compelling narratives, her deep understanding of luxury positioning, and her forward-looking vision will add immense value as we continue to enhance the presence of both properties.”

From digital campaigns to experiential storytelling, her leadership is expected to amplify the identity of these hotels not only in India but across key international markets.

Education & Vision: A New-Gen Marketer

Urvashi Jha holds a Bachelor’s degree from IHM Ahmedabad and an MBA in Marketing from IMT Business School, Dubai. Currently, she is pursuing a PhD in Marketing from Symbiosis, Pune, with a unique focus on Neuroscience Marketing—an emerging discipline that combines behavioral science and marketing psychology to better understand consumer decision-making.

Her academic pursuits reflect a deep passion for data-driven storytelling, emotional branding, and next-generation marketing methodologies, all of which align with the evolving needs of luxury hospitality.

 On joining Fairmont and Raffles Jaipur, Urvashi said:

“Fairmont and Raffles Jaipur represent the finest in timeless luxury and modern sophistication. It is an honour to join these iconic properties and to contribute by creating meaningful brand experiences that not only inspire but also connect with today’s discerning guests.”

Looking Ahead: A Unified Vision for Luxury Branding

With Urvashi at the helm of cluster-level marketing and communications, both Fairmont Jaipur and Raffles Jaipur are poised to strengthen their brand resonance, guest engagement, and market positioning. Her appointment signals a new chapter of creative innovation, strategic storytelling, and guest-centric communication across platforms.

From elevating F&B promotions and event marketing to leveraging cutting-edge digital tools and analytics, Urvashi will be instrumental in driving the next phase of growth and visibility for both properties.