Veeam Makes Senior Leadership Appointments to Accelerate Safe AI Delivery at Scale

Veeam Makes Senior Leadership Appointments to Accelerate Safe AI Delivery at Scale

DUBAI, UAE, : Veeam Software, the Data and AI Trust company, today announced a significant boost to its EMEA Channel strategy with the appointment of three new leaders: Nick McAlister as Channel Director UKI, Charbel Zreiby as Channel Director EMEA East, and Roman Brandl as Enterprise Channel Director EMEA.These appointments reflect the company’s ongoing commitment to drive growth, innovation, and customer value across the region, under the leadership of Senior Director of EMEA Channel Sales, Kinda Baydoun.

Nick McAlister brings over 20 years of experience in partner network development and enterprise channel management across EMEA, including senior roles at VMware. Led multi-billion-dollar channel programs and delivered measurable revenue growth. Specialized in streamlining operations and developing market-leading go-to-market strategies.

Charbel Zreiby has more than two decades of IT sector expertise, driving channel strategies across Turkey, the Middle East, and Africa. He previously held leadership positions at Dell Technologies. Recognized for building trusted relationships and delivering successful channel initiatives in diverse markets. Focuses on partner engagement and enabling teams through authentic, collaborative leadership.

Roman Brandl’s background centers on supporting large Pan-EMEA partners and driving enterprise channel success for leading IT vendors. Experienced in managing strategic alliances and accelerating growth with top enterprise partners. Committed to strengthen Veeam’s presence and results in the enterprise segment.

The leadership changes are aligned with Veeam’s strategic focus on enabling enterprises to adopt AI technologies securely while maintaining data protection, resilience, and compliance standards.

The newly appointed executives will play a key role in strengthening go-to-market strategies, enhancing partner ecosystems, and expanding customer engagement initiatives.

 As organizations increasingly integrate AI into business operations, ensuring data integrity and cyber resilience has become critical. Veeam’s expanded leadership structure reflects its commitment to supporting enterprises in managing risk while scaling AI-driven innovation.The company emphasized that the appointments will reinforce collaboration across global markets, deepen strategic partnerships, and drive growth in AI-enabled data protection services.

By strengthening its executive team, Veeam aims to position itself at the forefront of secure AI adoption and enterprise data resilience.The move underscores the growing intersection between AI deployment and cybersecurity, as businesses seek trusted platforms capable of safeguarding data in complex digital environments.

About Veeam

 The #1 global market leader in data resilience, believes every business should be able to bounce forward after a disruption with the confidence and control of all their data whenever and wherever they need it. Veeam calls this radical resilience, and we’re obsessed with creating innovative ways to help our customers achieve it. Veeam solutions are purpose-built for powering data resilience by providing data backup, data recovery, data portability, data security, and data intelligence. With Veeam, IT and security leaders rest easy knowing that their apps and data are protected and always available across their cloud, virtual, physical, SaaS, and Kubernetes environments. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, including 82% of the Fortune 500, that trust Veeam to keep their businesses running. Radical resilience starts with Veeam.