Bianca Bara Starts New Role as Director of Sales & Marketing at Aloft Abu Dhabi

Aloft Abu Dhabi is thrilled to announce the appointment of Bianca Bara as its new Director of Sales & Marketing. Bringing over 12 years of rich hospitality and commercial leadership experience, Bianca’s dynamic and innovative approach is perfectly aligned with Aloft’s vibrant and spirited culture.

Extensive Hospitality Leadership Experience Across Marriott Properties

Throughout her impressive career, Bianca has held pivotal roles at several leading Marriott hotels, including:

• Marriott Al Forsan Abu Dhabi

• Marriott Hotel Downtown Abu Dhabi

• Four Points by Sheraton Sheikh Zayed Road

Her track record of exceeding revenue targets, developing high-performing teams, and driving strategic growth in competitive hospitality markets has earned her numerous accolades. Notably, Bianca has been recognized as Leader of the Quarter and awarded Golden Circle Platinum Achiever, highlighting her consistent dedication to excellence.

A Creative and People-Centric Leader

Bianca is well-known for her creative thinking, people-first leadership style, and vibrant energy. She is a multilingual communicator and avid traveler, with a passion for photography — qualities that bring a global perspective and creativity to both her professional work and personal life.

Her innovative approach and genuine passion for people make her a natural fit for Aloft Abu Dhabi’s culture, which values energy, innovation, and collaboration.

Leadership Vision at Aloft Abu Dhabi

In her new role, Bianca will lead the hotel’s sales and marketing strategies, focusing on expanding market share, optimizing revenue, and fostering exceptional team performance. Her leadership is expected to play a key role in driving Aloft Abu Dhabi’s growth and strengthening its position as a dynamic hospitality destination in the region.

Arjun Kaggallu, General Manager of Aloft Abu Dhabi, said:

“We are confident that Bianca’s expertise and leadership will be instrumental in driving Aloft Abu Dhabi’s continued growth and success.”

Looking Forward

With Bianca Bara at the helm of sales and marketing, Aloft Abu Dhabi is set to enter an exciting phase of innovation and expansion. Her blend of strategic acumen, creativity, and people-focused leadership promises to elevate the guest experience while maximizing commercial results.