Marriott’s APEC Region Records 32% YoY Growth With 187 Deals and 28,000 Rooms in 2025
Marriott International’s Asia Pacific excluding China (APEC) region posted a record 32% year‑on‑year growth in 2025 with 187 new deals and more than 28,000 rooms added to its development pipeline.
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Marriott APEC Reports Record Development Growth in 2025
Marriott International’s Asia Pacific excluding China (APEC) region delivered exceptional growth in 2025, marking its third consecutive year of record development activity with a 32% year‑on‑year increase in signed deals.
Key Development Metrics
During 2025, the APEC region achieved 187 organic deals, agreements directly contributing to expansion, adding over 28,000 rooms to Marriott’s regional development pipeline. This growth reflects strong confidence from hotel owners and developers as well as sustained intra‑regional and international travel demand.
Pipeline and Market Highlights
By year‑end, Marriott’s APEC pipeline included more than 400 hotels and over 86,000 rooms, underlining robust future growth potential. Key markets driving this expansion included India, Thailand, Vietnam, Malaysia and Japan, with India alone recording 99 deals representing over 12,000 rooms.
Conversion and Multi‑Unit Strategies
Conversions, existing hotels switching to Marriott brands, accounted for about 35% of total signed deals, highlighting the company’s appeal among existing operators. Multi‑unit agreements, single deals covering multiple properties, made up close to 30% of signings, reflecting owners’ appetite for scaling portfolios across markets and brand segments with Marriott’s platform.
Conclusion
Marriott’s strong performance in the APEC region underscores the company’s ability to expand strategically across diverse markets and segments, with a healthy mix of conversions and new developments positioning it for continued growth in 2026 and beyond.
