Blinkit CEO responds to restaurant body concerns on 10-minute food delivery
Abhishek Mukherjee 
Blinkit CEO Albinder Dhindsa announcing the launch of 10-minute food delivery app Bistro, said that its parent firm Zomato will never launch private brands on the main app to compete with its restaurant partners.
His comments follow concerns raised by top restaurants body National Restaurants Association of India (NRAI), which flagged apps such as Bistro and Swiggy’s Snacc. ET reported on Thursday that NRAI is planning to approach the Competition Commission of India (CCI) flagging standalone 10-minute food delivery apps by Zomato-owned Blinkit and Swiggy.
“This is a standalone team, with a standalone app - and no Zomato restaurant data has been used. We will not even use the Zomato app to market Bistro,” Dhindsa said.
“This is going to be a significant additional cost to us, but ethics and sticking to our word mean more than anything else to us at Zomato and we are not going to give it up to save some marketing cost. All the companies innovating with us on Bistro also work with a number of restaurants and our success at Bistro has the potential to add value for the entire food & restaurant ecosystem,” he added.
