Brigade Hospitality relaunches The Baking Company, expands Bengaluru footprint with new outlets

Brigade Hospitality Services relaunched its in-house bakery brand, The Baking Company, in April 2026 in Bengaluru, expanding its food and beverage footprint in the city as part of its strategy to strengthen non-room revenue streams across its hospitality portfolio, the company said.

Relaunch of in-house bakery brand

The company confirmed that The Baking Company has been reintroduced with an updated concept and expanded presence across select Brigade properties in Bengaluru. The relaunch took place earlier this month, with operations already underway at multiple locations.

Officials said the brand will offer a range of baked goods, desserts and quick-service food items, catering to both in-house guests and walk-in customers. The initiative is positioned to enhance the group’s food and beverage offerings within its hotel ecosystem.

The company did not disclose the total number of outlets planned under the relaunch but indicated that expansion will be phased across key properties.

Expansion across Bengaluru properties

Brigade Hospitality said the relaunch is part of a broader plan to expand its presence in Bengaluru, where it operates multiple hotels and serviced residences. The Baking Company outlets are being integrated into existing hospitality assets to increase customer engagement and on-site spending.

The company stated that Bengaluru was selected as the primary market due to its strong demand for casual dining and bakery products, supported by a large urban population and steady footfall in commercial areas.

Officials added that additional outlets may be introduced in high-traffic zones within Brigade developments.

Focus on food and beverage growth

The relaunch aligns with Brigade Hospitality’s strategy to strengthen its food and beverage segment, which has become an important contributor to overall revenue. The company said it is focusing on scalable formats that can operate within and beyond hotel premises.

“The Baking Company is being positioned as an accessible, everyday dining option,” a company representative said in a statement.

The brand is expected to complement existing restaurant and banquet operations across Brigade’s hospitality portfolio.

Operational model and offerings

The outlets will operate under a centralized production and distribution model, ensuring consistency in product quality across locations. The company said menus will include bakery items, snacks and beverages tailored to local preferences.

Officials noted that the concept is designed for both takeaway and dine-in formats, with flexibility to adapt to different property layouts. No investment figures or timelines for full rollout were disclosed.

The company added that staffing and operations are being managed internally under its hospitality division.

Background and current status

Brigade Hospitality Services is part of Brigade Group and manages a portfolio of hotels, serviced residences and food and beverage outlets across India. The company has been expanding its hospitality offerings through both accommodation and dining segments.

As of April 2026, The Baking Company outlets are operational in Bengaluru, with additional expansion planned across Brigade properties in the city in the coming months.