Marriott International CG Hospitality Signs Spectacular China Deal
Marriott International CG Hospitality sign strategic agreement to develop 100 Series by Marriott hotels in Greater China with first four opening by end 2026.
RUKAIYA KADIWAL 
Marriott International CG Hospitality Global strategic agreement will boldly introduce Series by Marriott to Greater China, with plans to develop approximately 100 hotels across the region over the next 10 years.
Marriott International has signed a strategic agreement with CG Hospitality Global. The partnership expands Series by Marriott across Greater China. About 100 hotels are planned over the next decade. The first four open by year-end 2026. Marriott International CG Hospitality collaboration marks a significant milestone for both companies in Asia.
Marriott International CG Hospitality: What is Series by Marriott
Series by Marriott Greater China expansion builds on a brand launched globally in May 2025. Series by Marriott is Marriott's new global collection brand. It operates in the select-service segment. The brand vision is simple. Regionally Created, Globally Connected. It delivers approachable experiences for travelers. Local identity is preserved through culturally inspired design. Series by Marriott hotels China will bring this vision to life across one of the world's most dynamic hotel markets.
Series by Marriott Greater China: 100 Hotels Over 10 Years
Series by Marriott Greater China targets 100 hotels over 10 years. Marriott International CG Hospitality plan starts with four hotels opening by end 2026. Yibing Mao, President of Greater China at Marriott International, said demand for affordable quality lodging is growing fast. Series by Marriott will broaden reach among value-conscious travelers. New choices open up for Marriott Bonvoy members. Regional hotel owners also gain fresh affiliation opportunities. Marriott Greater China expansion is now accelerating rapidly. Read more Marriott Hotels news here.
Arro Khampa Series by Marriott Joins Greater China Portfolio
Arro Khampa Series by Marriott is a key highlight of this deal. Selected Arro Khampa boutique resorts will join the Series by Marriott portfolio. Located in Southwest China, Arro Khampa is known for distinctive architecture and rich local culture. The first four hotels keep their unique brand identity. They also join the Marriott Bonvoy loyalty program. Global distribution systems connect them to travelers worldwide. Arro Khampa Series by Marriott blends local charm with internationally recognized hospitality standards perfectly.
CG Hospitality Global Marriott Partnership: CEO Rahul Chaudhary Comments
CG Hospitality Global Marriott partnership was praised by Rahul Chaudhary, CEO and Managing Director. He called the two-year journey with Marriott International built on trust. Shared ambition drives both companies forward. Introducing Series by Marriott to Greater China is an important milestone. He expressed strong confidence in the long-term potential of this market. Marriott International CG Hospitality relationship began in 2024 with The Farm at San Benito in the Philippines. It later expanded to include over 115 Fern Hotels and Resorts in India, JW Marriott Residences in Dubai, and projects in Nepal and China.
Series by Marriott Hotels China Targets Fast-Growing Select Service Segment
Series by Marriott hotels China responds to a clear market opportunity. Select service is one of China's fastest-growing hospitality segments today. Gavin Yu, Chief Development Officer for Greater China at Marriott International, said the brand is a strategic response to market trends. It is also a direct response to owner needs. Series by Marriott hotels China will primarily serve as a conversion-friendly brand. Backed by Marriott's global distribution system and Marriott Bonvoy, it creates powerful growth avenues. As of Q1 2026, Series by Marriott has 55 open hotels globally. Another 37 properties remain in the pipeline worldwide.
Marriott Greater China Expansion Backed by CG Hospitality Global Strength
Marriott Greater China expansion is strengthened by CG Hospitality Global's impressive portfolio. CG Hospitality Global manages over 220 hotels and resorts across 12 countries. The portfolio covers over 13,835 keys across 130 destinations. By 2031, growth targets exceed 650 hotels and 30,000 keys. CG Hospitality also manages over 150 mid-market to luxury hotels in India through Concept Hospitality. Marriott International CG Hospitality partnership combines global brand power with deep regional expertise. Together, both companies will reshape Greater China's select-service hospitality landscape over the next decade.
