Minor Hotels Vietnam Expansion Targets Hanoi and Ho Chi Minh City

Minor Hotels Vietnam expansion is easiest to picture at dusk. In an architectural rendering, a glass tower marked Avani+ glows electric blue against a deepening sky. Apartment blocks rise beside it with their windows lit, and a ribbon of headlights streaks across the road below. Buses wait at the curb, and red trees line the base of the complex.

The scene shows a city rather than a beach. There is no palm tree or surf in sight. The group that built its Vietnamese name on sand and sea now wants to be part of this skyline.

Minor Hotels says it wants to turn its collection of Vietnamese resorts into a broader national network. Chief development and luxury officer Omar Romero explained the plan to Skift. The bet is that the country's largest urban centers can bring corporate, domestic and meetings business that the portfolio has largely lacked.

Minor Hotels Vietnam Expansion Moves Beyond the Beach

For more than two decades, the group's footprint in Vietnam has centered on leisure destinations. Hoi An, Mui Ne and Quy Nhon anchor the portfolio. Romero said that choice followed the strongest chance of winning international demand. He added that "Vietnam today is a very different market."

The remark matters because it frames the shift as a response to change rather than a break with the past. Domestic travel has grown, and cities have become engines of commerce. A resort portfolio alone cannot serve a business traveler who needs a meeting room and an easy ride to the office.

The group now looks to Hanoi and Ho Chi Minh City for its next phase. These are the commercial hubs where companies hold conferences and executives book rooms by the week. A Minor Hotels Hanoi presence would put the brand where weekday demand lives.

Avani+ Hanoi Gives the Plan a Concrete Address

The clearest step so far is a management agreement for Avani+ Hanoi. The hotel will have 310 keys and sits in the capital's Bach Mai Ward. It is scheduled to open in 2028, and it will be the first Minor Hotels property in Hanoi.

The site forms part of Hinode City, a mixed use precinct with a new lifestyle mall. It also includes 1,099 residential and serviced apartments. The Old Quarter lies about a 10 minute drive away, which links a dense new district to the historic center.

Facilities include an indoor pool and deck, a fitness center, all day dining and specialty restaurants. Meeting and function space completes the offer. Romero has described the location as "a genuine hub in the capital," a phrase that points to both business and leisure guests.

What Drives Vietnam Hotel Development in the Cities

The group is not a newcomer. It operates four hotels in the country, including Anantara Hoi An Resort, Anantara Mui Ne Resort, Anantara Quy Nhon Villas and Avani Quy Nhon Resort. It also runs luxury train carriages under The Vietage by Anantara. Globally, Minor Hotels manages more than 640 hotels, resorts and branded residences in 67 countries.

That scale gives it a loyalty base and a name that urban travelers may already know. It also means Vietnam hotel development can draw on shared systems for sales and meetings. A guest who loves a beach stay in Quy Nhon may later book the city hotel for work.

Hoi An still shows how strong the leisure side remains. Readers can see that appeal in the Hotel Royal Hoi An World Travel Awards story from this week. The contrast between a riverside retreat and a city tower is exactly what Minor Hotels hopes to bridge.

The Risks Behind the Minor Hotels Vietnam Expansion

The strategy carries real questions. Hanoi and Ho Chi Minh City already host established premium hotels, so a newcomer must earn its place. A 2028 opening also leaves two years for conditions to change. Corporate demand can rise and fall with the wider economy.

Supporters would say the timing is sensible. Cities are where demand runs through the week rather than in seasonal bursts. A network that mixes resorts and urban hotels can steady revenue when one side slows. Only results will show which view proves right.

Travelers and owners who want to follow the group's plans can visit the Minor Hotels official website.

A Skyline Still Taking Shape

Return to the rendering. The tower is not yet a hotel, and the lights belong to a picture rather than a place. Yet it describes a direction clearly enough. The shoreline brand is learning the rhythm of the street.

Somewhere in Hanoi, a site waits for its first guests. When they arrive, they will judge the stay by small things, such as the greeting and the quiet of a room after a long day. Networks are built on that kind of memory, and the beach resorts have already taught Minor Hotels how it is done.