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Ecko Hotels Appoints Sunil Singh as New Head of Revenue Strategy

ECKO Hotels appoints Sunil Singh as the new Head of Revenue. Singh will lead global revenue strategy and distribution across the group's hotel portfolio.

Ecko Hotels Appoints Sunil Singh as New Head of Revenue Strategy
Ecko Hotels Appoints Sunil Singh as New Head of Revenue Strategy
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Latest on Ecko Hotels Appoints: ECKO Hotels & Resorts has officially announced a new leadership appointment. The brand has selected Sunil Singh to spearhead its commercial growth and revenue strategies. As the company focuses on scaling its operations, this appointment brings essential industry expertise to the executive team. Sunil Singh will oversee all revenue management initiatives, including pricing structures, GDS and OTA distribution, and direct sales channels.

Ecko Hotels appoints Sunil Singh as Head of Revenue

Sunil Singh will now lead the group’s revenue management strategy, reporting directly to Founder and CEO Perkin Rocha. His role involves optimizing performance across the entire hotel portfolio through rigorous inventory management and distribution strategies. Before stepping into this role, Sunil Singh gained significant experience at Yanolja Cloud Solution. During his time there, he served in several capacities, including Customer Experience Manager, where he focused on the adoption of hospitality technology products.

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A Proven Track Record in Hospitality

His professional history includes extensive work in revenue operations. Notably, he led management efforts for a portfolio exceeding 700 hotels globally, where he assisted in the deployment of AI-driven pricing tools and guided hotel partners in revenue optimization.

His professional background includes the following core responsibilities

  • Directing revenue operations for over 700 properties across multiple countries.
  • Facilitating the integration of AI-based pricing technology.
  • Consulting with partners to refine commercial and revenue strategies.
  • Managing and mentoring revenue management teams.

Sunil Singh’s earlier career included roles at Revnomix Solutions, where he held positions such as Portfolio Revenue Manager and Executive Operations Manager. He also built foundational skills in hotel reservations and assistant revenue management at InterContinental Hotels Group (IHG).

Strategic Vision and Professional Expertise

Sunil brings a comprehensive understanding of the hospitality technology ecosystem, including property management systems, central reservations, and channel distribution. His specialized skills in demand forecasting, dynamic pricing, and competitor benchmarking are central to his new mandate. Throughout his career, he has managed diverse functions including customer success, product management, and client services. His deep technical knowledge of revenue software and data analytics will be instrumental as he guides the company's commercial direction.

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This leadership change underscores the brand's commitment to data-centric decision-making. By integrating this level of expertise, the organization aims to enhance its market position and ensure long-term profitability across its diverse hotel portfolio.

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