Visit Maldives showcases ‘Sunny Side of Life’ at Kazakhstan International Travel Fair 2025

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) along with 11 co-exhibitors from the Maldives has promoted the distinct allure of the Maldives to Central Asia at KITF (Kazakhstan International Travel Fair) 2025. The fair was held from 23- 25 April in Almaty, Kazakhstan. The co-exhibitors who took part in this fair alongside Visit Maldives include AAA Hotels and Resorts; Reollo Travel Pvt Ltd; Splendid Asia Pvt Ltd; Roam Maldives; Try Maldives Holidays; Inner Maldives Holidays Pvt Ltd; Brennia Kottefaru; Canareef Resort Maldives; Resort Life Travel Pvt Ltd; Sojourn Maldives; and The Standard Huruvalhi Maldives.

KITF is among the premier tourism and travel fairs in Central Asia, and has been held since 2001. MMPRC, along with our co-exhibitors, brought the essence of the “Sunny Side of Life” to KITF 2025, captivating the visitors with the Maldives’ unique experiences while strengthening ties with the Central Asian travel trade.

At KITF 2025, Visit Maldives aims to promote the Maldives brand within the Central Asian market, ensuring it remains top-of-mind for travellers. This involves actively promoting the diverse and unique experiences aligned with authentic Maldivian tourism oferings. The Maldives stand at KITF 2025 will visually highlight luxury, romance, adventure, and culture through captivating displays and targeted messaging that showcase the extensive experiences ofered in the Sunny Side of Life. A key goal is to enhance the visibility of the Maldives stand and attract a greater number of consumers through engaging activities. MMPRC aims to maintain momentum and solidify the Maldives’ appeal as travellers’ best preferred year-round destination.

In 2024, we welcomed 27,575 visitors from this market, and so far this year 3,138 arrivals are recorded by March. This year’s upcoming events include an exciting joint marketing promotion with PAC Group.

Visit Maldives is dedicated to preserving the Maldives as the World’s Leading Destination for travellers from around the world. One of our top priorities is presenting the Maldives’ luxurious and personalised hospitality; and unique cultural experiences with a strong focus on sustainability and conservation. Visit Maldives aims to maintain the momentum of the strong and enduring desire in all travellers to experience the Maldives’ distinctive charm.