Lough Erne Resort Wins Digital Marketing Award for Second Year
Lough Erne Resort wins Digital Marketing Campaign of the Year at the LCN Awards 2026 after its festive campaign generated more than 2 million views. Read more.
Prajakta Sanjay Warwadkar 
BELFAST, June 26, 2026 — Lough Erne Resort has won Digital Marketing Campaign of the Year at the Licensed & Catering News (LCN) Awards 2026, securing the title for a second consecutive year. The award recognized the resort’s festive “Surprise & Delight” campaign, which generated more than two million organic views and delivered measurable commercial results.
The award was presented during a gala ceremony at Belfast’s Europa Hotel, where more than 500 hospitality professionals gathered to celebrate achievements across Northern Ireland’s tourism, hotel, restaurant and catering sectors.
Lough Erne Resort Earns Recognition for Digital Marketing Campaign
The winning campaign centered on a Christmas-themed carpool karaoke series featuring the resort’s Brand Ambassador, country music performer Nathan Carter. Inspired by the popular entertainment format, the videos showcased festive sing-alongs filmed across the resort’s 600-acre peninsula in the Fermanagh Lakelands.
The campaign aimed to strengthen audience engagement while promoting the resort’s seasonal experiences, gift vouchers and hospitality offerings during the festive period.
Well-Known Personalities Featured in Festive Series
Nathan Carter was joined by several notable guests throughout the series, including singer-songwriter Malachi Cush, singer Brooke Scullion, beauty influencer Emma Kearney, podcaster and influencer Olivia McVeigh and country music performer Philomena Begley.
The videos highlighted festive celebrations at the resort while providing audiences with informal and entertaining interactions featuring the guest personalities.
Campaign Delivered Strong Business Results
According to Lough Erne Resort, the campaign surpassed two million organic views across social media platforms. The initiative also contributed to increased website traffic, Christmas gift voucher sales, occupancy levels and broader revenue performance.
Judges commended the campaign for successfully combining creative content with measurable commercial outcomes, noting its effective use of audience targeting, engagement tracking and conversion strategies.
“It’s been fantastic to see the festive fun resonate so strongly, while also offering a more personal glimpse into these much-loved personalities,” said Jonathan Gallagher, Director of Marketing at Lough Erne Resort.
Jonathan Gallagher, Director of Marketing, Lough Erne Resort
Judges Highlight Commercial Impact
The judging panel praised the campaign for setting a new benchmark in hospitality social media marketing. Their assessment highlighted the campaign’s ability to convert audience engagement into measurable business growth through strategic digital marketing techniques.
Judges also noted that the campaign demonstrated how hospitality businesses can use digital platforms not only for brand awareness but also as a direct revenue-generation tool.
LCN Awards Celebrate Hospitality Excellence
The LCN Awards, now in their 18th year, recognize outstanding achievement across Northern Ireland’s hospitality sector. Independently assessed by SpotCheck NI, the awards honor innovation, business performance, customer service and industry leadership.
Lough Erne Resort’s latest win reinforces the growing importance of digital engagement within the hospitality industry as hotels and resorts increasingly invest in content-driven marketing strategies to connect with guests and drive bookings.
Source: Lough Erne Resort official announcement and Licensed & Catering News Awards 2026. HospitalityCareerProfile
