Germany and the UK Lead Visitor Arrivals as Athens Climbs Global Rankings and Boosts Air Travel & Hospitality Growth

Athens is experiencing a powerful tourism resurgence, driven by rising global recognition and a dramatic increase in international visitor numbers—especially from Germany and the United Kingdom. With the Greek capital climbing the global city rankings and transforming its urban landscape, Athens is evolving from a historical stopover into a dynamic world destination attracting millions of travelers each year.

Athens Climbs Global City Rankings as Tourism Demand Surges

In the latest World’s Best Cities 2025 report by Resonance Consultancy, Athens rose from 87th to 74th place, reflecting the city’s rapid modernization, cultural revival, improved infrastructure, and renewed global appeal. This rise is more than symbolic—it signals how Athens is strengthening its position as a leading international hub for culture, lifestyle, and tourism.

As global visibility increases, so does international interest. Germany and the UK are now the top two visitor markets, reinforcing Greece’s position as one of Europe’s most sought-after travel destinations.

Germany and the UK Top Visitor Numbers to Athens

Recent tourism data shows a significant surge in arrivals from major European markets:

• Germany sent approximately 4.7 million visitors to Greece in 2024, with a substantial share choosing Athens as their primary destination.

• The United Kingdom contributed around 4.5 million visitors, strengthening its role as one of Greece’s most important tourism partners.

This growth is driven by improved connectivity, diversified tourism offerings, and the rising popularity of Athens as a standalone destination—not just an entry point to the Greek islands.

How Athens’ Ranking Boost is Transforming Air Travel

Athens’ strong performance in global rankings has directly influenced air travel expansion. Its modern infrastructure, including major upgrades at Elefthérios Venizélos International Airport (ATH), has encouraged airlines to increase capacity and launch new routes.

More Flights, More Frequencies, More Options

• Lufthansa and British Airways have increased frequencies to meet rising demand.

• Low-cost carriers such as Ryanair and EasyJet are expanding their Athens networks.

• Aegean Airlines continues to offer competitive pricing and widespread connectivity across Europe.

Long-Haul Growth Strengthens Athens’ Position

Athens is now better connected to global markets than ever before:

• Direct flights from New York, London, and Paris

• Expanded North American operations from American Airlines, Delta, United, Air Canada, and WestJet

These developments have made Athens a gateway not only to Greece but also to Southeastern Europe and the Mediterranean.

Hospitality Boom: Athens Becomes a Luxury and Lifestyle Hotspot

As visitor numbers surge, Athens’ hospitality sector is undergoing significant expansion.

Luxury Hotels Drive New Investments

Global hotel brands are establishing a strong presence:

• Four Seasons

• Hyatt

• Hilton

These brands are adding high-end properties along the Athens Riviera and central districts, elevating the city’s luxury offerings.

Boutique Hotels Flourish in Trendy Neighborhoods

Neighborhoods such as:

• Koukaki

• Pangrati

have become favorites among travelers seeking a more local, cultural, and artistic Athenian experience. Independent boutique hotels in these areas are thriving, offering modern design, personalized service, and unique neighborhood charm.

More Accommodation for Every Traveler

From premium seaside resorts to budget-friendly city hotels, Athens offers diverse options to accommodate its rising visitor numbers.

Flight Routes & Connectivity: Athens Becomes a Major Travel Hub

Athens’ growing global importance has resulted in expanded flight networks across Europe and beyond. Daily direct flights now operate from:

• London

• Berlin

• Paris

• Rome

For travelers from North America, convenient direct routes from New York and Toronto make Athens easily accessible with minimal layovers.

ATH airport upgrades include:

• Expanded lounges

• Added dining and retail options

• Enhanced passenger services

• Streamlined transport connections to the city center

These improvements support the surge in global arrivals and ensure a seamless travel experience.

Athens: A City Where Ancient History Meets Modern Lifestyle

Athens is redefining its identity. While its ancient sites—such as the Acropolis—remain world-famous, today’s Athens is a vibrant, contemporary metropolis offering:

• Cutting-edge urban art

• Trendy neighborhoods

• A booming culinary scene

• Upgraded public spaces

• A thriving waterfront along the Athens Riviera

Seasonal food festivals, wine events, and pop-up markets add to the city’s cultural richness and appeal to modern travelers.

Travel Tips for Visiting Athens

Best Time to Visit:
Spring (April–June) and autumn (September–November) for pleasant weather and manageable crowds.

Transportation:
Athens offers efficient public transit with trams, buses, and a metro network. Multi-day passes are ideal for tourists. Taxis are widely available but fares should be agreed in advance.

What to Bring:
Comfortable walking shoes, sun protection, and light clothing for warm weather.

Where to Stay:
First-time visitors should consider Plaka, Monastiraki, or Syntagma for proximity to major attractions.
Koukaki and Pangrati offer a more local, cultural experience.

Respect Local Customs:
Simple Greek greetings such as “Kalimera” (Good morning) go a long way. Take time to enjoy meals—dining is a social experience in Greek culture.

Athens: A City Reborn and Ready for the Future

Athens is undergoing a renaissance, and the world is taking notice. With improved rankings, growing visitor arrivals, and major investments in airlines and hospitality, the city is evolving into a modern global tourism powerhouse.

Its perfect blend of ancient heritage and contemporary energy makes Athens a compelling destination for culture enthusiasts, food lovers, adventurers, and business travelers alike.

Athens is no longer just a historic city—it is a dynamic, thriving metropolis ready for the next chapter of global tourism.