Ayaesha Gooptu joins Yuvraj Singh-led FINO Tequila as India Country Head

FINO Tequila, co-owned by celebrated Indian cricketer Yuvraj Singh, has appointed Ayaesha Gooptu as the Country Head – India. The move marks a significant step in FINO’s ambitious plans to strengthen its presence in the Indian market for premium spirits. Ayaesha brings with her nearly two decades of experience in the FMCG and Alcobev sectors. Her background in brand development, product innovation, and strategic marketing makes her a pivotal asset for FINO as it seeks to carve out a niche in the competitive tequila segment. At Bacardi India, Ayaesha led the Domestic Spirits & RTD divisions, where she played a key role in launching LEGACY Premium Whisky, Bacardi’s first Indian-made whisky, and managed operations for Breezer, the country’s leading RTD brand. Her efforts helped drive portfolio growth and deepen consumer loyalty. Earlier in her career, Ayaesha held senior roles at PepsiCo, eventually becoming Associate Director. There, she managed major Indian consumer brands like Pepsi, Lays, Kurkure, and Tropicana, further building her expertise in large-scale marketing and brand leadership. “I am thrilled to join FINO Tequila at this exciting phase of its journey in India,” said Ayaesha Gooptu. “The premium spirits category in India presents immense opportunities, and I look forward to establishing FINO as the preferred tequila brand. Our vision is to bring authentic tequila experiences to Indian consumers with a distinct identity.” Yuvraj Singh, Chief Shot Caller of FINO Tequila, said, “We are delighted to welcome Ayaesha. Her deep market insight and leadership experience make her the ideal choice to drive our India strategy. Her vision will be instrumental in shaping FINO into the leading premium tequila brand in the country.” As Country Head, Ayaesha will oversee FINO’s India operations, develop strategic market plans, and build brand presence across key regions. Her leadership will steer the company’s mission to redefine premium tequila experiences for Indian consumers.