Abhijit Dey launches Starline Hospitality in Mumbai, targets operational growth across owned and franchised hotel assets

Hospitality professional Abhijit Dey has launched Starline Hospitality, a Mumbai-based hotel operating company focused on improving operational performance, revenue management, and brand consistency across owned and franchised hotel assets in India.

The new venture marks Dey’s transition into entrepreneurship after more than 15 years of experience across multiple hotel groups. Starline Hospitality is positioned to deliver structured management solutions aimed at enhancing profitability, guest experience, and long-term asset value.

Focus on operations and asset performance

Starline Hospitality is designed to address evolving industry demands by offering end-to-end hotel management services. The company’s core focus lies in driving sales performance while maintaining consistent service standards and operational efficiency across properties.

Its operating framework integrates structured processes with Indian hospitality practices, enabling hotel owners to improve both guest satisfaction and financial outcomes. The company is targeting measurable performance improvements, particularly in revenue per available room (RevPAR) and gross operating profit.

Dual model across owned and franchised hotels

The company follows a dual operating model tailored to different ownership structures. For owned properties, Starline Hospitality assumes full responsibility for profit and loss, overseeing operations, sales strategies, and capital planning.

In franchised assets, the company focuses on maintaining brand standards, representing owner interests, and optimizing fee structures. This approach is intended to enhance operational efficiency while ensuring alignment between brand expectations and property-level execution.

To support this model, Starline Hospitality has implemented standard operating procedures across franchised hotels and introduced an internal quality benchmarking system, referred to as the Starline Quality Index (SQI), for owned assets.

Technology and cost optimisation strategy

Technology forms a central pillar of the company’s operational strategy. Starline Hospitality is deploying tools for guest personalisation and revenue optimisation, including its proprietary NORTH STAR Model, aimed at improving the guest journey from booking through check-out while maximising revenue opportunities.

The company is also implementing cost management measures such as centralised procurement, workforce planning, and energy efficiency initiatives. These efforts are designed to streamline operations and improve margins in a competitive hospitality environment.

Sustainability and guest experience initiatives

Starline Hospitality has outlined sustainability as a long-term focus area. The company plans to guide premium properties towards LEED Platinum certification while working on carbon reduction initiatives under its ‘Responsible Luxury’ framework.

In parallel, the company is developing guest-centric experiences across dining, cultural engagement, and lifestyle programming. These initiatives are aimed at strengthening property positioning and creating differentiated offerings in increasingly competitive markets.

Leadership experience and growth outlook

The company’s strategy is informed by Abhijit Dey’s experience across hospitality brands including Stone Wood Hotels and Resorts, Great Value Hospitality, VITS Kamats Hotels, Cambay Hotels & Resorts, and K Raheja Hotels. His background spans sales, operations, business development, and asset management.

Commenting on the launch, Dey said the company has been established with a focus on consistent operational performance and guest engagement, with partnerships across investors, travel partners, and corporate clients aimed at delivering long-term value.

People development has also been identified as a key priority. Starline Hospitality plans to invest in training programmes, continuous learning, and team engagement initiatives to ensure service quality and operational consistency across its portfolio.

With an expanding presence across key destinations in India, Starline Hospitality is building its portfolio through strategic partnerships, operational efficiency, and a focus on improving returns for hotel owners and stakeholders.