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Apeejay Group Partners with Ambuja Neotia for Kolkata Bypass Project, Signs Luxmi Tie-Up for Siliguri Hotel

Apeejay Group enters a joint venture with Ambuja Neotia for a Kolkata bypass property and partners with Luxmi Group to develop a 100-room hotel in Siliguri, strengthening its hospitality footprint in West Bengal.

Apeejay Group Partners with Ambuja Neotia for Kolkata Bypass Project, Signs Luxmi Tie-Up for Siliguri Hotel
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Apeejay Expands Hospitality Footprint in West Bengal

Apeejay Group has announced a strategic joint venture with Ambuja Neotia Group for the development of a key property along the Kolkata bypass, while also entering into a partnership with Luxmi Group to launch a 100-room hotel in Siliguri.

The dual expansion marks a significant move for Apeejay as it strengthens its hospitality and real estate presence in West Bengal, targeting both metropolitan and high-growth gateway markets.

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Joint Venture for Kolkata Bypass Property

The collaboration with Ambuja Neotia Group focuses on a prime property located along the bustling EM Bypass corridor in Kolkata. The stretch has evolved into one of the city’s most prominent commercial and hospitality hubs, attracting premium residential, healthcare, retail, and hotel developments.

The joint venture is expected to leverage Ambuja Neotia’s strong real estate expertise and local market knowledge alongside Apeejay’s established presence in hospitality and business operations.

The EM Bypass corridor continues to witness robust demand driven by infrastructure upgrades, improved connectivity, and rising corporate activity, making it a strategic location for mixed-use and hospitality projects.

100-Room Hotel Planned in Siliguri

In a parallel development, Apeejay will tie up with Luxmi Group to establish a 100-room hotel in Siliguri, a fast-emerging commercial gateway to Northeast India and neighbouring countries such as Bhutan and Nepal.

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Siliguri’s strategic location, coupled with increasing tourism and business travel, makes it an attractive destination for organized hospitality players. The proposed hotel aims to cater to both business travellers and leisure guests transiting through the region.

The partnership with Luxmi Group—known for its strong regional presence—will further strengthen local market integration and operational execution.

Strategic Importance of West Bengal Markets

West Bengal continues to draw investment interest in hospitality due to improving infrastructure, rising domestic travel, and expanding commercial activity. Kolkata remains a key metro market with steady corporate demand, while Siliguri serves as a critical trade and tourism hub connecting Northeast India.

By entering into these two partnerships simultaneously, Apeejay is positioning itself to tap into both established urban demand and high-growth secondary markets.

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Industry Outlook

The Indian hospitality sector has been witnessing sustained expansion, with developers and hotel operators increasingly opting for joint ventures and strategic collaborations to mitigate risk and accelerate growth.

The Apeejay–Ambuja Neotia joint venture and the Luxmi partnership reflect a broader industry trend where regional expertise and national brand strength are combined to unlock long-term value.

Conclusion

With a prime bypass project in Kolkata and a new 100-room hotel planned in Siliguri, Apeejay’s latest moves signal confidence in West Bengal’s hospitality growth story. Backed by strong regional partners, the group is set to enhance its footprint across both metropolitan and emerging gateway destinations.

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