Ascott and DOJI Group Introduce Diamond Crown Westlake by The Crest Collection in Hanoi

Ascott Limited, the hospitality arm of CapitaLand Investment, has announced a strategic partnership with DOJI Group to introduce Diamond Crown Westlake by The Crest Collection in Hanoi. The new luxury residential hotel development is expected to strengthen Hanoi’s position as a leading destination for premium travelers while expanding Ascott’s growing footprint in Vietnam.

Located in the prestigious Tay Ho district, the property will feature 178 luxury residences and hotel units overlooking the iconic West Lake. The project marks the first collaboration between Ascott and DOJI Group, one of Vietnam’s leading companies in precious metals, gemstones, and real estate development.

A New Luxury Landmark in Hanoi

Diamond Crown Westlake by The Crest Collection will be situated at 86 Quang An Street on the Quang An Peninsula, one of Hanoi’s most sought-after residential and lifestyle destinations. The area is known for its vibrant expatriate community, diplomatic presence, upscale restaurants, boutique cafés, and premium residential developments.

The property will offer a diverse range of accommodations, including one-bedroom to four-bedroom residences, luxury suites, and duplex units designed to cater to business travelers, diplomats, expatriates, and affluent leisure guests.

Premium Amenities and Services

Guests staying at Diamond Crown Westlake will have access to a comprehensive range of facilities designed to deliver a world-class hospitality experience.

Key features include:

• All-day dining restaurant and café bar

• Executive lounge and reading room

• Full-service spa and wellness center

• Swimming pool

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• Modern fitness center

• Dedicated kids’ club

• Premium lifestyle and leisure spaces

The development aims to blend contemporary comfort with authentic local character, creating a luxury hospitality experience rooted in Hanoi’s rich cultural heritage.

The Crest Collection Arrives in Hanoi

Originally launched in Paris in 2016, The Crest Collection is known for its philosophy of delivering unique hospitality experiences inspired by local culture and heritage. The brand operates luxury properties in major global cities including Paris, London, Singapore, Bangkok, and Tokyo.

With the addition of Diamond Crown Westlake, Hanoi joins an exclusive portfolio of destinations where The Crest Collection showcases destination-led luxury experiences designed around storytelling and cultural immersion.

Strengthening Ascott’s Vietnam Presence

The project further reinforces Vietnam’s importance within Ascott’s regional growth strategy. Following the announcement, Ascott’s Vietnam portfolio now includes 40 operational and pipeline properties, totaling more than 10,200 units across the country.

Vietnam continues to attract significant investment from international hospitality companies as tourism demand rises and affluent travelers increasingly seek premium accommodations that combine local authenticity with international service standards.

Economic and Tourism Impact

The development is expected to generate new employment opportunities across hotel operations, guest services, food and beverage, wellness, and event management sectors.

Beyond direct employment, the project is anticipated to support Hanoi’s wider tourism ecosystem by increasing spending at local restaurants, retail outlets, transportation providers, and cultural attractions.

The addition of a globally recognized luxury hospitality brand also enhances Hanoi’s ability to host international conferences, diplomatic delegations, corporate gatherings, and high-end leisure travelers.

A New Era for Luxury Hospitality in Vietnam

Diamond Crown Westlake reflects a broader shift within the hospitality industry toward experience-driven luxury. Modern travelers increasingly seek accommodations that offer meaningful connections to local culture while maintaining the highest international standards of service and comfort.

By combining DOJI Group’s real estate expertise with Ascott’s global hospitality experience, the project aims to create a distinctive destination that celebrates Hanoi’s identity while delivering a refined guest experience.

Looking Ahead

As Hanoi continues to strengthen its position as one of Southeast Asia’s most dynamic tourism and business destinations, Diamond Crown Westlake by The Crest Collection is poised to become one of the city’s premier luxury hospitality addresses.

The development highlights growing confidence in Vietnam’s premium tourism sector and demonstrates how international hospitality brands are investing in culturally rich, experience-focused properties to meet evolving traveler expectations.

With its prime lakeside location, extensive amenities, and globally recognized branding, Diamond Crown Westlake is expected to set a new benchmark for luxury hospitality in Hanoi.