Jaipur, Delhi and Kerala tourism bodies collaborate to boost direct hotel bookings across India

Tourism authorities from Jaipur, Delhi and Kerala have joined forces to promote direct hotel bookings across India in 2026, officials said, aiming to strengthen the hospitality sector by reducing dependence on third-party platforms and improving revenue streams for hotel operators.

Joint initiative announced

The collaboration was announced this week through a coordinated initiative involving tourism bodies and industry stakeholders from the three regions. Officials said the programme is designed to encourage travelers to book accommodations directly through hotel websites and official channels.

Representatives from participating regions confirmed that the initiative will involve coordinated marketing efforts, awareness campaigns and promotional activities targeting both domestic and international travelers.

Focus on direct booking channels

Authorities said the move is intended to support hotels in increasing direct bookings, which typically offer higher margins compared to online travel agency (OTA) platforms. The initiative will promote official booking platforms through digital campaigns and partnerships with hospitality operators.

Officials added that hotels will be encouraged to enhance their booking interfaces and offer incentives such as exclusive rates and packages to attract direct customers.

Participation from key destinations

Jaipur, Delhi and Kerala were identified as key tourism markets with high visitor volumes and diverse accommodation offerings. Officials said the collaboration leverages the strengths of each destination, including heritage tourism, urban travel and leisure segments.

The initiative is expected to include joint promotions across these destinations, highlighting travel circuits and encouraging multi-city itineraries that benefit participating hotels.

Industry engagement and implementation

Hospitality industry bodies and hotel associations are expected to participate in the programme by aligning their marketing strategies with the initiative. Officials said training and support may be provided to hotels to improve direct booking capabilities.

The campaign will also involve digital outreach through websites, social media and travel platforms, focusing on educating travelers about the benefits of booking directly with hotels.

No financial details or budget allocations for the initiative were disclosed.

Current status

As of April 2026, the collaboration between Jaipur, Delhi and Kerala tourism stakeholders is active, with initial promotional activities underway. Officials said further phases of the campaign will be rolled out in the coming months, with participation expected to expand to additional destinations.