Lemon Tree Hotels announces expansion into Nepal and Jammu and Kashmir with new signings

Lemon Tree Hotels Ltd has announced new hotel signings in Nepal and Jammu and Kashmir in April 2026, the company said, as it expands its footprint in South Asia and northern India to tap into rising tourism demand and strengthen its presence in emerging travel markets.

Company confirms new regional signings

The company said it has entered into agreements for new properties in Nepal and the union territory of Jammu and Kashmir. These signings are part of Lemon Tree Hotels’ ongoing expansion strategy focused on increasing its portfolio through management and franchise contracts.

Officials stated that the projects will be developed in partnership with local owners, with Lemon Tree Hotels responsible for branding and operations once the properties become operational.

Entry into Nepal market

Lemon Tree Hotels confirmed its expansion into Nepal through a newly signed property, marking a continued push into international markets within South Asia. The company said the move aligns with its strategy to establish a presence in neighboring countries with growing tourism potential.

Executives noted that Nepal’s tourism sector, supported by its natural and cultural attractions, offers opportunities for organized hotel operators to expand branded accommodation options.

Expansion in Jammu and Kashmir

In India, the company has signed a new hotel in Jammu and Kashmir, a region that has seen increased tourism activity in recent years. Officials said the property will cater to both leisure and domestic travelers visiting the area.

The company added that improved connectivity and government initiatives have contributed to rising visitor numbers in the region, encouraging hotel development and brand entry.

Asset-light model supports growth

Lemon Tree Hotels said it continues to expand through an asset-light approach, with most new projects developed by third-party owners. This model allows the company to scale operations without direct capital investment in property ownership.

Executives indicated that management and franchise agreements remain central to its growth strategy, enabling faster expansion across multiple markets.

Portfolio growth and market positioning

The company said the new signings will add to its existing pipeline of hotels under development across India and international markets. Lemon Tree Hotels currently operates across multiple segments, including midscale and upper-midscale categories.

Officials stated that the focus remains on entering destinations with consistent travel demand and limited presence of organized hospitality brands.

As of April 2026, the Nepal and Jammu and Kashmir projects are in the development and planning stages, with timelines for completion and opening expected to be announced as the projects progress.