TreeHouse Hotels signs brownfield hotel project in Moradabad to expand presence in Uttar Pradesh

TreeHouse Hotels has signed a brownfield hotel project in Moradabad, Uttar Pradesh, in April 2026, the company said, marking its entry into the city as part of its strategy to expand in tier-II markets with existing hospitality assets undergoing redevelopment.

The project involves the conversion and upgrade of an existing property into a branded hotel under the TreeHouse Hotels portfolio. The company confirmed that the agreement was finalized earlier this month, with redevelopment work expected to commence following necessary approvals.

Brownfield project signed in Moradabad

TreeHouse Hotels said the Moradabad property will be developed as a brownfield project, utilizing an existing structure to accelerate timelines and reduce construction lead periods. The company did not disclose the number of rooms or the total investment associated with the project.

Officials stated that the hotel will be positioned to cater to both business and leisure travelers visiting the city, which is known for its brass handicrafts industry and export-oriented businesses.

Location and market relevance

Moradabad, located in western Uttar Pradesh, is a key industrial center with steady inflows of domestic business travelers. The city also serves as a regional hub for trade-related activity, supporting demand for midscale accommodation.

The company said the decision to enter Moradabad aligns with its focus on underserved markets where branded hotel supply remains limited despite consistent travel demand. The property is expected to benefit from proximity to commercial areas and transport links within the city.

Development approach and timeline

According to TreeHouse Hotels, the brownfield model allows for faster project execution compared to greenfield developments, as core infrastructure is already in place. Renovation and branding work will be carried out to align the property with company standards.

The company indicated that timelines for completion and opening will be announced once redevelopment planning is finalized. The project is currently in the pre-construction phase.

Expansion strategy in tier-II cities

TreeHouse Hotels has been expanding its footprint across tier-II and tier-III cities in India through a mix of management contracts and redevelopment agreements. Officials said the company is targeting locations with growing economic activity and limited organized hotel inventory.

The Moradabad signing forms part of a broader pipeline aimed at increasing the brand’s presence in northern India. The company continues to evaluate additional opportunities in similar markets.

Current status

As of April 2026, the Moradabad hotel project remains in the planning stage following the signing agreement, with redevelopment work expected to begin after regulatory clearances and project design finalization.