PT The Cube Group Signs Strategic Agreement with Cross Hotels & Resorts for Cross Bali Uluwatu Development

PT The Cube Group has signed a strategic agreement with Cross Hotels & Resorts to develop a new hospitality project under the Cross Hotels & Resorts portfolio in Uluwatu.

The agreement will support the development of Cross Bali Uluwatu, a new luxury hospitality project aimed at expanding the brand’s presence in one of Bali’s key tourism destinations.

New Hospitality Project in Bali

The upcoming Cross Bali Uluwatu property will be located in Uluwatu, a coastal destination known for its cliffs, beaches, and tourism infrastructure.

The project is expected to contribute to the growing hospitality development in Bali, which continues to attract international hotel brands and investors due to strong tourism demand.

Further development details, including the number of rooms and facilities, are expected to be announced as the project progresses.

Partnership to Expand Hospitality Portfolio

Through the agreement, PT The Cube Group will collaborate with Cross Hotels & Resorts to manage and operate the property under the Cross brand.

Cross Hotels & Resorts operates a portfolio of hotels and resorts across Asia, including properties in Thailand, Vietnam, Indonesia, and Japan. The brand focuses on lifestyle and upscale hospitality experiences.

Growing Hospitality Investment in Bali

Bali remains one of Southeast Asia’s most popular tourism destinations, attracting both leisure travelers and international hospitality investment.

New hotel developments in destinations such as Uluwatu, Seminyak, and Nusa Dua reflect continued demand for luxury and lifestyle accommodation.

The partnership between PT The Cube Group and Cross Hotels & Resorts highlights ongoing investment in the region’s hospitality sector as Bali continues to strengthen its global tourism appeal.