Radisson Appoints Sakshi Sehdev Dogra as Director of Area Marketing & Communications

Radisson Hotel Group has appointed Sakshi Sehdev Dogra as Director of Area Marketing & Communications for South Asia, strengthening its commercial leadership with strategic expertise in brand positioning and integrated communications.

In her new role, Dogra will lead marketing strategy, corporate communications and brand engagement initiatives across South Asian markets, with a mandate to elevate visibility, drive demand and align messaging across diverse regional audiences.

This appointment comes at a time when hospitality brands are intensifying efforts to differentiate in crowded markets, where digital engagement, tailored campaigns and coherent brand narratives are key drivers of competitive advantage and guest retention.

Dogra brings deep experience in hospitality marketing and communications, with a track record of developing integrated strategies that enhance market presence, unlock new demand segments and strengthen stakeholder partnerships. Her leadership will be pivotal in shaping how Radisson brands resonate with both business and leisure travellers.

The South Asian hospitality landscape continues to evolve rapidly, driven by robust travel demand, digital adoption and rising expectations for personalised experiences. A senior marketing and communications leader is critical in translating these trends into impactful brand stories and measurable commercial outcomes.

Prior to this role, Dogra held senior strategic roles with leading hospitality and lifestyle brands, where she led marquee campaigns, digital transformation efforts and cross-platform engagement strategies that drove growth and brand affinity across competitive markets.

Radisson’s leadership underscores the importance of coordinated marketing and communications in supporting portfolio expansion, loyalty engagement and differentiated guest journeys. Dogra’s appointment is expected to enhance regional alignment of brand strategy with global standards while allowing for market-specific nuance and relevance.

As Director of Area Marketing & Communications, Dogra will also collaborate closely with commercial, revenue and operations teams to ensure that marketing investments and communications efforts are fully integrated into broader business goals, supporting both near-term targets and long-term brand health.