Dog Haus and Keurig Dr Pepper Launch Integrated Beverage Platform

PASADENA, Calif., June 10, 2026 — Dog Haus today announced a national partnership with Keurig Dr Pepper that goes well beyond a conventional fountain agreement, establishing a fully integrated beverage platform spanning fountain drinks, premium packaged beverages, coffee, energy drinks, bar programmes, takeout and delivery. The deal makes Dog Haus the first restaurant brand to exclusively deploy the entirety of Keurig Dr Pepper's beverage portfolio across all those channels simultaneously.

Rather than treating beverages as a secondary menu category, the Pasadena-based better sausage and burger concept has built an ecosystem designed to drive guest traffic, increase repeat visits and give franchise operators the flexibility to tailor drink offerings to their specific local communities a meaningful shift in how fast-casual restaurants have traditionally approached beverage strategy.

Newstalgia at the Core of the Platform

At the centre of the partnership sits a concept Dog Haus calls "newstalgia" reintroducing brands and flavours consumers already recognise in ways that feel current and discovery-oriented rather than nostalgic. The fountain programme combines nationally distributed brands including Dr Pepper, Dr Pepper Zero Sugar, Dr Pepper Cherry, RC Cola, RC Cola Zero Sugar, 7UP, Sunkist, Hawaiian Punch and IBC Root Beer with regional favourites that rotate by market, such as Big Red, Squirt, Sun Drop and Canada Dry.

In select markets, guests will find premium glass-bottle offerings featuring brands including Dr Pepper, Squirt, 7UP, IBC Root Beer and Big Red — a format that reinforces the nostalgic-premium positioning the platform is built around and gives the in-restaurant experience a point of differentiation uncommon in the fast-casual segment.

"At Dog Haus, we've never followed industry norms, but rather looked for opportunities to do things outside of the box, and better," said Michael Montagano, CEO of Dog Haus. "We weren't interested in simply replacing one fountain lineup with another. Partnering with Keurig Dr Pepper allows us to bring that same spirit of innovation to beverages, delivering more variety, more flexibility and ultimately a more memorable visit to Dog Haus."

Full Portfolio Coverage From Coffee to Delivery

The platform extends across every beverage touchpoint in the Dog Haus guest journey. Guests ordering takeout or via delivery will have access to an expanded off-premise lineup including bottled soft drinks, La Colombe ready-to-drink coffee and Core Hydration. Inside the restaurant, the programme also encompasses Tractor Beverage Company's organic lemonades, brewed teas and agua fresca-inspired refreshers a handcrafted dimension that broadens the platform well beyond carbonated options.

The bar programme at Dog Haus locations is also folded into the Keurig Dr Pepper integration, allowing spirits-based cocktails and mixer-driven drinks to draw from the same curated portfolio. The full-channel approach from fountain to bar to delivery bag reflects the operators' view that beverage strategy should function as a traffic and loyalty driver rather than simply a complement to food orders.

"Dog Haus and Keurig Dr Pepper share a passion for innovation and delivering memorable guest experiences," said Jeff Tabor, Chief Customer Officer at Keurig Dr Pepper. "The breadth of our portfolio allows Dog Haus to create a beverage strategy that is flexible, locally relevant and built for long-term growth. We're excited to see the platform continue to evolve."

A Roadmap Built for Continuous Innovation

The launch is described by both parties as the opening chapter of a longer beverage innovation roadmap. Dog Haus has signalled plans for seasonal offerings, regional rotations, specialty beverage concepts and new menu integrations intended to give guests ongoing reasons to return throughout the year. The evolving calendar gives franchise operators a stream of limited-time beverage activations to market locally without requiring significant independent investment in product development.

Dog Haus was founded in Pasadena in 2010 by co-founders André Vener, Hagop Giragossian and Quasim Riaz. The brand operates more than 80 locations across the United States under the flagship Dog Haus concept and its The Absolute Brands virtual kitchen formats, including The Burger Haus, Bad Mutha Clucka and Plant B.

For context on the craft beverage and refreshment trends shaping the broader dining market, HCP Good Food's drinks recipes collection illustrates the consumer interest in flavour variety and premium formats that the Dog Haus platform is designed to address. Full details on the partnership are available via Keurig Dr Pepper's official website.

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