Leading Expert Anubhav Lal Joins Sayaji Hotels as Marketing Director
ayaji Hotels appoints Anubhav Lal as Director of Marketing (Corporate). Explore his journey in hospitality marketing leadership and brand strategy.
Punita Thakur 
Sayaji Hotels has appointed Anubhav Lal as Director of Marketing Corporate. In this vital role, he will lead brand strategy and communications across the company’s hospitality portfolio. This move strengthens the hospitality marketing leadership team at Sayaji Hotels by bringing in a professional with deep cross-industry experience.
Anubhav Lal: Corporate Marketing Leadership Role
As the new Director Marketing Corporate, Anubhav Lal will oversee operations aimed at strengthening brand positioning. His background in the automotive and digital sectors will provide a fresh perspective to the group's marketing initiatives.
The role involves coordinating marketing efforts across multiple locations, ensuring that campaigns, messaging, and brand identity remain aligned with the company’s overall business objectives. Lal is also expected to contribute to long-term brand development while supporting ongoing operational marketing requirements.
Scope of Responsibilities as Director of Marketing Corporate
Lal’s mandate includes leading corporate-level marketing initiatives, developing communication strategies, and overseeing execution across digital and offline channels. His responsibilities extend to shaping brand narratives, strengthening customer engagement, and supporting revenue-generating initiatives through targeted campaigns.
The position also requires close collaboration with internal teams to ensure consistent implementation of marketing strategies across the portfolio. With hospitality becoming increasingly competitive, the role is central to maintaining brand differentiation and driving customer awareness.
Anubhav Lal: Professional Background Across Multiple Sectors
Anubhav Lal joins Sayaji Hotels from Porsche Centre Mumbai, where he served as Marketing Manager. In this role, he handled marketing strategy and customer relationship management initiatives, gaining experience in premium brand positioning and client engagement.
Prior to that, he was associated with AstaGuru Auction House, where he worked on brand development and digital transformation projects. His exposure to the art and auction sector contributed to his experience in niche marketing and digital strategy execution.
Lal’s hospitality background includes roles with Hilton, where he worked on multi-property campaigns and contributed to hotel pre-opening marketing strategies. His experience in managing campaigns across multiple properties provided exposure to brand alignment and operational marketing within the hotel sector.
Earlier in his career, he was associated with Cleartrip, focusing on marketing for the hotel division. He began his professional journey with Grand Hyatt Mumbai in sales and marketing roles, building a foundation in hospitality operations and brand communication.
Anubhav Lal: Experience and Industry Exposure
With nearly two decades of experience, Lal brings a diverse perspective shaped by work across hospitality, automotive, digital platforms, and auction businesses. His cross-sector exposure provides an understanding of consumer behaviour, brand positioning, and integrated marketing approaches across different industries.
His experience spans customer engagement, digital transformation, and campaign management, positioning him to handle the evolving demands of marketing within the hospitality sector.
Sayaji Hotels
Sayaji Hotels continues to focus on strengthening its brand presence across markets, with corporate marketing playing a key role in ensuring consistency and visibility. The appointment reflects the company’s emphasis on structured marketing leadership to support its portfolio and align brand strategy with business objectives.
As the hospitality sector evolves with increased competition and changing consumer expectations, corporate marketing functions remain central to maintaining brand identity and supporting growth across multiple locations.
