Celine Assimon Appointed Chief Commercial Officer at Kerzner International
Kerzner International appoints Celine Assimon as Chief Commercial Officer to lead brand and commercial strategy across Atlantis and One&Only.
Punita Thakur 
DUBAI — Kerzner International has appointed Celine Assimon as Chief Commercial Officer, placing a luxury brand executive with more than two decades of senior leadership experience in charge of commercial and brand strategy across the group's portfolio.
Assimon will work across Kerzner's brands including Atlantis, One&Only, SIRO and rare finds.
Celine Assimon Brings Luxury Brand Leadership to Kerzner International
Assimon joins from the luxury goods sector, where she held Chief Executive Officer roles at De Beers Jewellers, De Beers Forevermark and de Grisogono. She also held senior positions at Louis Vuitton and Piaget.
At De Beers, she led global retail expansion, brand repositioning and sustainability initiatives across the group's jewellery brands.
New Role Covers Commercial and Brand Strategy Across Global Portfolio
Celine Assimon will lead Kerzner's commercial and brand strategy, working closely with resort teams and head office across the group's global operations.
"Joining Kerzner International is an extraordinary opportunity to shape the future of luxury hospitality," Assimon said. "I have long admired Kerzner's dedication to innovation, authenticity, and the art of creating unforgettable moments for guests."
"I am excited to work alongside a talented team to build on this legacy, bringing fresh perspective, championing creativity, and ensuring our brands continue to inspire and delight guests around the world," she added.
Kerzner CEO Highlights Assimon's Track Record in Luxury
Philippe Zuber, Chief Executive Officer of Kerzner International, welcomed the appointment. "Celine's exceptional track record in luxury, creative vision, and commitment to excellence make her the ideal leader to drive our commercial strategy forward," Zuber said.
"Her experience across iconic brands and her passion for innovation will be invaluable as we continue to elevate our guest experience, expand our global presence, and shape the next generation of extraordinary experiences," he added.
Source: Official announcement, Kerzner International.
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