Marriott International partners with Sun Group to open ten hotels in Vietnam across Phu Quoc and Vung Tau

Marriott International said it has signed an agreement with Sun Group to develop ten new hotel properties in Vietnam across Phu Quoc and Vung Tau, the companies announced in April 2026, as part of a joint expansion aimed at increasing room supply in key coastal tourism destinations.

The agreement covers multiple hotel brands within Marriott’s portfolio, with the planned developments expected to be located in integrated tourism and resort areas managed by Sun Group. The projects will target both domestic and international travelers visiting Vietnam’s coastal regions.

Agreement covers ten new properties

According to the companies, the partnership includes the development of ten hotels to be introduced in phases. The properties will be distributed across Phu Quoc island and Vung Tau, two locations identified for their established tourism infrastructure and visitor demand.

Marriott said the hotels will operate under different brand segments within its global portfolio, although specific brand allocations and room counts were not disclosed at the time of announcement.

Focus on coastal tourism destinations

Phu Quoc and Vung Tau have been selected due to their role in Vietnam’s tourism sector, with both destinations attracting leisure travelers and benefiting from ongoing infrastructure development. Officials said the projects aim to support increasing visitor arrivals in these areas.

Sun Group confirmed that the hotels will be integrated into its existing developments, which include resorts, entertainment zones and transport infrastructure. The company has been expanding its presence in coastal and island destinations across Vietnam.

Development and operational structure

Under the agreement, Sun Group will be responsible for project development, while Marriott International will manage the properties under its brand standards. The companies said the arrangement follows Marriott’s asset-light model, focusing on management agreements.

Construction timelines, investment values and opening schedules for individual properties have not yet been disclosed. The companies indicated that further details will be announced as projects move into execution stages.

Expansion strategy in Southeast Asia

Marriott International said the Vietnam partnership is part of its broader strategy to expand in Southeast Asia, where travel demand has been increasing. The company has been adding new properties in key markets across the region.

Executives noted that Vietnam remains a priority market due to its tourism growth and improving connectivity. The expansion is expected to strengthen Marriott’s presence in the country’s resort and leisure segments.

Background and current status

Sun Group is a Vietnam-based developer involved in tourism and infrastructure projects, while Marriott International operates multiple hotel brands globally through management and franchise agreements.

As of April 2026, the ten-hotel development program is in the planning stage, with both companies proceeding with design, approvals and project coordination ahead of construction and future opening announcements.