One&Only Courchevel Resort Expands Alpine Luxury

One&Only Courchevel resort is set to redefine luxury hospitality in the French Alps as Kerzner International announced plans for its first ultra-luxury alpine resort and branded residences project in Europe. Located in Courchevel, one of the world’s most prestigious ski destinations, the development highlights the growing demand for experiential mountain tourism and premium wellness travel.

The new project will combine luxury accommodation, wellness-focused experiences and high-end private homes designed for affluent international travellers. Courchevel continues attracting high-net-worth tourists seeking exclusive winter tourism experiences, making it one of Europe’s strongest luxury hospitality markets.

The One&Only Courchevel resort reflects a broader shift in global tourism trends where luxury travellers increasingly prioritise personalised experiences, wellness retreats and destination-focused hospitality instead of traditional hotel stays.

Why the One&Only Courchevel Resort is Important for Alpine Tourism

A major highlight of the project will be its wellness and recovery facilities specially designed for alpine travellers. The resort plans to include thermal experiences, treatment rooms, recovery spaces, mindfulness programmes, sleep therapies and wellness activities tailored for post-ski rejuvenation.

Luxury wellness tourism continues growing globally as travellers increasingly seek resorts that combine relaxation, fitness and holistic experiences. Alpine destinations are becoming especially attractive due to their scenic landscapes, outdoor activities and premium hospitality infrastructure.

The project will also introduce a limited collection of One&Only Private Homes in Courchevel. These branded residences are aimed at ultra-high-net-worth buyers looking for private alpine properties combined with luxury hotel services and exclusive lifestyle experiences.

Growing Demand for Luxury Alpine Hospitality

One&Only Courchevel resort enters the European hospitality market at a time when luxury mountain tourism continues expanding rapidly. Courchevel remains one of the most supply-constrained and prestigious ski destinations in the world, attracting international celebrities, investors and luxury travellers every year.

Kerzner International stated that demand for luxury branded residences remains strong, particularly in premium tourism destinations where privacy, exclusivity and year-round experiences are highly valued.

The development is expected to strengthen Courchevel’s global position within the luxury travel industry while supporting local tourism growth and hospitality employment opportunities. Branded residences also continue gaining popularity because they combine long-term property investment with resort-style services.

Additionally, experiential mountain tourism has become increasingly important for international travellers seeking unique outdoor experiences combined with luxury amenities. Ski tourism, wellness retreats and alpine lifestyle experiences now play a significant role in Europe’s premium hospitality market.

The One&Only Courchevel resort also demonstrates how global hospitality brands are expanding beyond traditional beach resorts into high-value mountain and lifestyle destinations. This diversification strategy helps luxury hospitality groups attract a broader range of travellers throughout different travel seasons.

As luxury tourism continues evolving, the One&Only Courchevel resort is expected to become one of the defining hospitality developments in the French Alps, strengthening Europe’s position within the global luxury travel market.