RBS Acquisition Zeko to Boost AI Guest Engagement and Revenue

April 28, 2026: RBS has acquired AI-powered guest engagement platform Zeko, strengthening its technology ecosystem with tools designed to automate the guest journey and drive ancillary revenue growth of up to 20% across hospitality operations.

Acquisition Expands Unified Platform Strategy

The transaction marks a strategic step for RBS as it continues to build a unified platform focused on operational efficiency and revenue optimization in the hospitality sector. By integrating Zeko’s capabilities, the company aims to enhance its end-to-end offering for hotels, resorts, and related businesses.

The move aligns with RBS’s broader roadmap to consolidate guest experience, operational workflows, and revenue management into a single, scalable system that can be deployed across diverse hospitality environments.

Zeko Adds AI-Driven Guest Journey Automation

Zeko’s platform is designed to manage the entire guest lifecycle, from pre-arrival to checkout. It combines multiple digital touchpoints into one interface, including AI-powered upselling, WhatsApp-based communication, digital check-in processes, and real-time concierge services.

The platform is built to integrate seamlessly with existing property management systems, allowing operators to deploy it without major infrastructure changes. This flexibility has contributed to its adoption among leading hotel brands.

Hotels using Zeko have reported revenue increases of up to 20%, driven primarily by improved guest engagement and the ability to monetize ancillary services more effectively.

Operational Efficiency and Revenue Impact

The integration is expected to deliver both operational and financial benefits. Automated workflows reduce the need for manual intervention, lowering staff workload while maintaining consistent service delivery.

At the same time, AI-driven personalization enables hotels to offer targeted upselling opportunities, improving conversion rates and boosting per-guest revenue. The system also enhances communication speed and accuracy, which contributes to overall guest satisfaction.

RBS indicated that the combined platform will support a wide range of hospitality segments, including hotels, lodges, ranches, restaurants, and food and beverage operations, extending its applicability beyond traditional hotel environments.

Leadership Highlights Strategic Fit

RBS Chief Executive Officer Glenn Turner said the acquisition reinforces the company’s focus on guest experience as a key competitive differentiator. He noted that Zeko provides an intelligent engagement layer that connects with guests throughout their journey, from booking to departure.

Turner emphasized that integrating such capabilities into the RBS platform represents a significant step in delivering value to operators seeking both efficiency and enhanced guest interaction.

Global Expansion and Industry Context

Zeko Founder and Chief Executive Officer Manit Deep Prashar said the partnership will enable the platform to scale across thousands of properties globally. He highlighted that the technology was developed to address the growing gap between increasing guest expectations and operational complexity in hotels.

The combined platform is positioned to help operators automate routine processes, unlock new revenue streams, and deliver more consistent and personalized experiences at scale.

The acquisition reflects a broader industry shift toward technology-driven guest engagement, as hotels increasingly adopt AI solutions to streamline operations and meet evolving customer expectations. Digital check-in, automated communication, and personalized services are becoming standard components of modern hospitality offerings.

With this integration, RBS strengthens its presence in the hospitality technology space, focusing on scalable solutions that address both operational challenges and revenue growth opportunities in a competitive market environment.