SAMHI Hotels to Acquire 70% Stake in Luxury Hotel Aggregator RARE India

SAMHI Hotels Announces Strategic Stake Acquisition

SAMHI Hotels has announced plans to acquire a 70 percent stake in RARE India, a luxury hotel aggregator known for promoting boutique and experiential hospitality properties across the country.

The proposed acquisition represents a strategic move by SAMHI Hotels to strengthen its position in the premium and luxury hospitality segment.

Focus on Boutique and Experiential Travel

RARE India is recognized for curating a portfolio of unique luxury hotels, heritage properties, and experiential travel destinations that appeal to discerning travelers seeking distinctive stays.

By acquiring a majority stake in the company, SAMHI Hotels aims to expand its reach beyond traditional hotel operations and tap into the growing demand for boutique hospitality experiences.

Expanding Presence in the Luxury Segment

The investment reflects a broader industry trend where hospitality companies are diversifying their portfolios to include experiential and high-end boutique properties.

Luxury travelers increasingly seek authentic and personalized experiences, driving demand for curated hospitality offerings.

Strengthening Future Growth

Through this acquisition, SAMHI Hotels is expected to leverage RARE India’s expertise in luxury property curation while expanding its footprint within the evolving hospitality landscape.

The move signals continued consolidation and strategic partnerships within India’s hospitality sector as companies look to scale and diversify their offerings.