SAMHI Hotels Partners Ingka Centres for New Upscale Hotel in Noida
SAMHI Hotels signs an agreement with Ingka Centres to develop a 162-room upscale hotel in Noida as part of a major mixed-use development project in NCR.
nishathapa 
New Delhi, April 2026: SAMHI Hotels has signed an agreement with Ingka Centres India to develop an upscale hotel in Noida, marking a strategic expansion of its presence in the National Capital Region.
The project will feature approximately 162 rooms and will be part of Ingka Centres’ upcoming large-scale mixed-use development, reinforcing the growing integration of hospitality within retail-led urban destinations.
162-room hotel planned within mixed-use development
The upcoming hotel will be developed by SAMHI’s wholly owned subsidiary and will form part of a nearly 2.5 million sq ft mixed-use project in Noida, which will include retail, office, and hospitality components. :contentReference[oaicite:0]{index=0}
The development is expected to create a high-visibility hospitality asset within a broader ecosystem designed to combine shopping, workspaces, and leisure experiences.
Asset-light model to drive expansion
The project will be executed under SAMHI’s long-term variable lease model, where the company will lease the property while investing in interior fit-outs and branding, while the developer will construct the core infrastructure. :contentReference[oaicite:1]{index=1}
This capital-efficient approach allows the company to expand its portfolio while maintaining flexibility and optimising returns, aligning with its broader growth strategy.
International brand to operate the hotel
The hotel is expected to operate under an international hospitality brand, which is yet to be finalised. :contentReference[oaicite:2]{index=2}
This positioning is aimed at attracting both business and leisure travellers, leveraging Noida’s growing importance as a commercial and urban hub within the NCR region.
Strategic collaboration with Ingka Centres
Ingka Centres India, part of the Ingka Group associated with IKEA, is developing the project as part of its “meeting places” concept—integrated destinations that combine retail, community spaces, and hospitality. :contentReference[oaicite:3]{index=3}
The inclusion of a hotel within this ecosystem is expected to enhance the overall value proposition of the development by catering to both visitors and business travellers.
Strengthening footprint in NCR
The agreement marks a significant step in SAMHI Hotels’ expansion within the Delhi NCR region, where the company already operates multiple properties across key locations.
According to company leadership, the Noida project is positioned as a marquee development with strong demand drivers, reflecting confidence in the region’s long-term growth potential. :contentReference[oaicite:4]{index=4}
The move aligns with broader industry trends, where hotel operators are increasingly integrating into mixed-use developments to capture diverse demand streams and enhance asset utilisation.
