SOTC Travel Opens 100th Store in Mumbai, Expands Retail Network

Mumbai, April 24, 2026: SOTC Travel has expanded its retail footprint to 100 stores with the opening of a new outlet at Nariman Point in Mumbai, marking a milestone in its distribution strategy and signalling continued demand across domestic and international travel segments.

The store was inaugurated by Vishal Suri, Managing Director and CEO, along with SD Nandakumar, President and Country Head – Holidays and Corporate Tours. The addition reflects the company’s focus on strengthening its physical presence alongside digital channels, as it targets a broad customer base across leisure, corporate, and experiential travel categories.

Retail milestone reflects expansion strategy

The launch of the 100th store represents a significant step in SOTC Travel’s ongoing network expansion across key urban markets. The Nariman Point location, positioned in a prominent commercial hub, is expected to cater to both corporate and high-value leisure travellers.

The company’s retail growth comes at a time when travel demand continues to diversify, with customers seeking both in-person advisory services and seamless digital booking options. The expansion also indicates sustained momentum in the travel sector, particularly in urban centres where demand remains consistent across multiple travel segments.

Digital-first approach supports customer engagement

Alongside its retail expansion, SOTC Travel has prioritised digital transformation as part of its operational strategy. The company has invested in technology-driven solutions, including an AI-powered chatbot, multilingual platforms, and region-specific offerings designed to enhance customer interaction throughout the travel lifecycle.

These initiatives aim to streamline booking processes, improve accessibility, and cater to a diverse customer base with varying preferences and language requirements. The integration of digital tools with physical retail outlets reflects a hybrid model that combines personalised service with technological efficiency.

Travel demand spans domestic and international markets

Travel trends observed by the company indicate sustained demand across domestic, international, spiritual, and experiential travel categories. Within India and neighbouring regions, destinations such as Kashmir, Himachal Pradesh, Uttarakhand, Kerala, Andaman, and Bhutan continue to attract travellers.

Internationally, destinations across Europe, Japan, South Korea, Australia, New Zealand, Singapore, Malaysia, Thailand, the Philippines, and Vietnam remain key areas of interest. This pattern highlights a balanced mix of short-haul and long-haul travel preferences among Indian consumers.

In addition, spiritual tourism continues to see steady traction, with itineraries such as Kailash Mansarovar Yatra, Do Dham, Char Dham Yatra, and Vaishnodevi Yatra drawing consistent interest. Experiential travel offerings, including cruises, Antarctica expeditions, Northern Lights tours, and adventure-focused itineraries, are also gaining popularity.

Focus on risk management and travel assurance

As part of its service offering, SOTC Travel has introduced TravSure, a travel protection initiative aimed at addressing uncertainties associated with travel planning. The company has also incorporated measures such as visa rejection cover to mitigate risks for travellers.

These additions reflect a broader industry trend towards providing assurance and flexibility, particularly in a market where travellers are increasingly cautious and seek safeguards against disruptions.

Industry context and evolving consumer behaviour

The milestone comes amid evolving travel behaviour, with consumers showing a preference for personalised and experience-driven journeys. The combination of retail expansion and digital innovation aligns with the sector’s shift towards integrated service models that balance convenience with advisory support.

SOTC Travel’s expansion to 100 stores underscores its response to these changing dynamics, positioning the company to cater to a wide spectrum of travel needs while strengthening its presence in key markets.