Vivaano Tequila India Launches Jalisco Spirits Range

NEW DELHI, May 26, 2026: Vivaano Spirits LLP has launched in India as a two-expression tequila house, introducing a Blanco and a Reposado crafted at La Cofradia, a family distillery in Jalisco, Mexico, in operation since 1889, under NOM 1137, with both expressions bottled at source and priced within the Rs 6,000–7,500 segment in Delhi NCR.

The brand, founded by Arjunpreet Singh Sahni, enters India through a deliberate on-trade-first approach in partnership with Suvira Spirits, targeting fine dining restaurants, cocktail bars, hospitality programmes and private tasting environments before expanding beyond the capital region. Vivaano positions itself alongside established premium tequila houses including Patrón and Don Julio in the upper segment of India's growing agave spirits market.

Built as a house, not a single bottle

Sahni, who also founded Solitairriann, a construction and development venture, describes Vivaano as his second house, applying the same founder-led, long-horizon philosophy to spirits that he applies to his first. The brand's stated identity is built around craft, patience and restraint, a quieter positioning than the celebrity and lifestyle-led tequila launches that have characterised much of the category's growth in India over the past two years.

"After years of looking for the bottle I wanted to drink, I stopped looking and built it," Sahni said. The statement frames Vivaano as a consumer-need response rather than a market-opportunity calculation, a distinction the house reinforces through every element of its design and distribution strategy.

Production: La Cofradia, traditional methods, NOM 1137

Both the Blanco and the Reposado are produced at La Cofradia in Jalisco using 100% puro de agave. Production follows traditional methods: agave is slow-roasted in brick ovens, known as mampostería, and then double-distilled. The NOM 1137 designation identifies the distillery formally under Mexico's official tequila regulatory framework, providing the traceability that independent on-trade buyers and bartenders increasingly use as a quality signal.

The Blanco is positioned as a mineral, agave-forward expression suited to the start of a meal or as a cocktail base. The Reposado, rested in oak, carries more layered flavour suited to slower, end-of-meal consumption or considered sipping. "The Blanco is for the start of a meal. The Reposado is for the end of one," Sahni said. "We launched them together because we did not want to make you choose."

Bottle design: diamond-cut glass and the Quetzalcoatl medallion

The Vivaano bottle is wrapped in diamond-cut glass inspired by traditional Mexican glasswork. The bottle's centrepiece is the Vivaano medallion, a feathered dragon formed into an infinity loop, drawing from Quetzalcoatl, the Aztec deity associated with craft, creation and celebration. The house said no design element on the bottle is decorative without purpose, a principle that extends the restraint-and-craft philosophy into the physical product itself.

The medallion's reference to Quetzalcoatl connects the brand's visual identity to Mesoamerican cultural tradition, a positioning that distinguishes Vivaano from tequila houses that use generic Mexican or agave-plant imagery without deeper cultural grounding.

Vivaano tequila India Society: a closed-circle bartender and sommelier programme

Central to Vivaano's India launch is the Vivaano Society, a bartender and sommelier advocacy programme designed as a closed-circle initiative within the on-trade community rather than a public-facing campaign. The programme is built around long-term professional relationships with the bartenders and beverage directors who build cocktail menus and make spirits recommendations in the fine dining and cocktail bar environments where Vivaano will be placed.

The approach reflects the brand's broader distribution philosophy: place carefully, speak selectively, build slowly. It is a strategy that trades launch-period visibility for longer-term category credibility, a trade-off that founder-led, atelier-positioned spirits brands have used successfully in other markets to establish themselves before moving into wider retail.

India as the first market, not a secondary one

Vivaano launched in India first, a deliberate choice that runs counter to the conventional pattern of premium tequila brands entering India after building a base in the United States or Europe. The brand is owned globally by Vivaano Spirits LLP, India, and the India-first positioning signals that the domestic premium spirits consumer is the primary target rather than a geographic extension of a brand built elsewhere.

India's premium tequila segment has grown at a pace that makes an India-first launch commercially credible for the first time. Volume sales in the tequila category nearly doubled between 2022 and 2023, making it one of the fastest-growing imported spirit categories in the country, driven by rising affluence, expanding cocktail culture and the increasing willingness of Indian consumers to pay for premium provenance in spirits.