Mohamed Shiham promoted to AVP Sales & Marketing for COLOURS OF OBLU

Atmosphere Core has promoted Mohamed Shiham to Assistant Vice President, Sales & Marketing for COLOURS OF OBLU, strengthening its commercial leadership as the company continues to expand its hospitality portfolio and market positioning across key destinations.

Mohamed Shiham in Commercial Leadership

In his new role, Shiham will oversee sales and marketing strategy for the COLOURS OF OBLU brand, focusing on enhancing market performance, driving revenue growth, and strengthening brand presence across international source markets. The appointment reflects the company’s focus on building a robust commercial leadership structure through internal talent progression.

Role Focus and Strategic Responsibilities As Assistant Vice President

Mohamed Shiham will lead initiatives across sales planning, revenue optimisation, and strategic partnerships. His responsibilities include aligning commercial strategies with evolving market trends and supporting brand differentiation within the group’s expanding hospitality portfolio.

The role also involves close collaboration with leadership teams to drive performance consistency while strengthening account management across key global markets.

Professional Background and Experience

Mohamed Shiham brings over 15 years of experience in hospitality sales, revenue management, and commercial strategy. Prior to this promotion, he served as Director of Sales & Marketing at RAAYA by Atmosphere, where he contributed to the brand’s market positioning and commercial performance.

Throughout his career, he has developed expertise in managing revenue streams, building market presence, and executing sales strategies aligned with evolving hospitality trends, particularly within the Maldives market.

Leadership Perspective and Industry Context

Commenting on his appointment, Shiham stated that he looks forward to strengthening the brand’s presence across key markets while advancing commercial strategies and partnerships.

Michel Politano, Senior Vice President – Commercial at Atmosphere Core, said the promotion reflects the company’s continued investment in internal talent and leadership development, highlighting the importance of market insight and performance-driven strategy in driving growth.

The appointment forms part of broader leadership advancements within Atmosphere Core, reinforcing its focus on commercial excellence, innovation, and long-term value creation across its brands, including COLOURS OF OBLU.

Company Outlook

Atmosphere Core continues to strengthen its leadership structure as it expands its hospitality footprint. The promotion of Shiham aligns with the company’s strategy to enhance commercial capabilities while supporting sustained growth across its portfolio.

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