Firoz Khan Joins Sunday Hotels as New Director

Sunday Hotels, a global hospitality brand under Prism backed by SoftBank, has appointed Firoz Khan as Director and Channel Head – Business Development, strengthening its leadership team as it advances its strategy focused on expansion and partnership-led growth. Khan brings over 16 years of experience in market strategy, real estate advisory, and brand development.

Firoz Khan’s Mandate for Sunday Hotels Expansion

In his new role, Firoz Khan will lead business development and channel strategy across the Sunday Hotels portfolio. His responsibilities include identifying high-potential markets, strengthening partner ecosystems, and building a scalable framework for growth aligned with the company’s long-term expansion plans.

He will work on developing structured partnerships, enhancing distribution channels, and aligning market entry strategies with business objectives. The role is central to driving expansion across multiple geographies while ensuring consistency in execution and brand positioning.

Responsibilities Across Growth and Partnerships

Khan’s role involves working closely with developers, institutional stakeholders, and strategic partners to unlock new opportunities. He will focus on expanding the brand’s presence across Tier I, II, and III cities, supporting asset acquisition, and enabling sustainable business growth through structured partnerships.

Additionally, he will contribute to refining channel strategies and strengthening the brand’s approach to market penetration, ensuring alignment between operational capabilities and commercial goals. His responsibilities also extend to supporting long-term brand sustainability and scalability.

Professional Experience and Industry Background

Firoz Khan brings extensive experience in new market entry strategy, brand positioning, mall zoning, tenant mix planning, and retail expansion. Over the years, he has developed strong relationships with developers, retailers, and institutional stakeholders, enabling successful deal-making across diverse real estate markets.

His career spans leading advisory firms and development platforms, where he has worked across multiple markets nationwide. His expertise includes aligning brand strategies with evolving market dynamics and delivering expansion frameworks tailored to different regional requirements.

Previous Roles and Key Contributions

Prior to joining Sunday Hotels, Khan served as Vice President and Head – North India Business at PPZ. In this role, he managed the regional portfolio, driving growth initiatives, developer partnerships, and asset acquisition while overseeing business planning and performance. His responsibilities also included marketing, operations, budgeting, leasing, and overall execution.

Earlier, as Associate Director at Colliers International, he led business development initiatives and supported expansion strategies for retailers and developers across the country. He worked with major clients including Walmart, Metro Cash & Carry, and PVR INOX, contributing to retail expansion strategies, particularly in Tier II and III markets.

His professional journey also includes roles at Cushman & Wakefield, CBRE, and JLL, where he gained experience in advisory, leasing, and strategic planning across the real estate and hospitality ecosystem.

Alignment with Company Growth Strategy

The appointment aligns with Sunday Hotel's focus on strengthening leadership capabilities to support its expansion roadmap. Khan’s experience in building partnerships and executing growth strategies is expected to support the brand’s positioning as it scales its operations.

Commenting on his appointment, Firoz Khan said his approach to business development centres on understanding market evolution and building purposeful partnerships. He noted that Sunday Hotels’ structured growth vision and emphasis on sustainable expansion provide an opportunity to strengthen channel relationships and drive long-term value.