Hafele India Names Saurav Kumar Das Director of Sales
Hafele India has appointed Saurav Kumar Das as Director of Sales. He will lead sales and sales support across India, Sri Lanka, Bangladesh, and Nepal.
Jishan Khan 
Hafele India has announced the appointment of Saurav Kumar Das as Director – Sales, strengthening its leadership team as the company continues to expand its presence across South Asia. In his new role, Das will lead the Sales and Sales Support functions across India, Sri Lanka, Bangladesh, Nepal, and other regional markets, driving the company's sales strategy and supporting its long-term growth ambitions.
An 11-Year Journey at Hafele
Saurav brings more than 11 years of experience with Hafele, having held several strategic leadership positions during his tenure. Throughout his journey, he has successfully led the Projects and Hospitality business, Partitions & Automatics, International Markets, and most recently the Hafele Fittings vertical.
His broad cross-functional experience, combined with a deep understanding of customer requirements and regional market dynamics, has made him a key contributor to Hafele's growth across South Asia.
Leading Sales Across South Asia
As Director – Sales, Saurav will oversee the company's Sales and Sales Support functions across the region, with a focus on strengthening customer partnerships, accelerating business growth, and enhancing Hafele's market presence.
The appointment forms part of Hafele's planned leadership transition, reinforcing its commitment to developing internal talent while ensuring seamless business continuity across its South Asian operations.
A Strong Professional Journey
Saurav Kumar Das brings extensive experience in sales, business development, and leadership across multiple industries. He began his professional career as a Management Trainee at HSBC, where he developed a strong foundation in customer relationship management and business operations.
He later joined RentWorks, followed by Otis Elevator Company, where he gained valuable experience in sales and strategic business development. Before joining Hafele, Saurav served as Regional Sales Manager at Pidilite Industries, strengthening his expertise in market expansion, channel management, and customer engagement.
He joined Hafele India over 11 years ago and has since progressed through several key leadership roles within the organisation. During his tenure, he has successfully led the Projects and Hospitality business, Partitions & Automatics, International Markets, and most recently the Hafele Fittings vertical. His cross-functional experience and deep understanding of customer needs and regional market dynamics have played an important role in Hafele's continued growth across South Asia.
Welcoming the appointment, Frank Schloeder, Managing Director, Hafele South Asia, said:
"Saurav's journey at Hafele reflects our commitment to nurturing and developing talent from within the organisation. His experience across different business functions has given him a holistic understanding of our markets and business priorities. We are confident that his leadership will further strengthen our Sales organisation and help us continue creating value for our customers and partners across South Asia."
Looking Ahead
Speaking on his appointment, Saurav Kumar Das said:
"I am excited to lead the Sales function at Hafele and build on the strong foundation created by the organisation over the years. This role presents an opportunity to further strengthen our market presence and focus on strategic priorities. I look forward to working with our teams to drive excellence and contribute to the continued success of the business."
