JW Marriott Phuket Resort & Spa Appoints Shagun Sethi as DOSM

JW Marriott Phuket Resort & Spa has strengthened its commercial leadership team with the appointment of Shagun Sethi as Director of Sales & Marketing.

Shagun has more than 23 years of experience in luxury hotel sales, revenue strategy, business development and market expansion. Based in Phuket, Thailand, Sethi took on the role in June 2026, leading the resort’s sales and marketing strategy, with responsibility for driving revenue, market positioning and commercial performance.

In her new role, Sethi will be responsible for the property’s sales and marketing operations with a focus on developing regional business opportunities, growing corporate partnerships and increasing the resort’s presence in the luxury hospitality market. Her appointment brings a wealth of international commercial experience to the resort’s leadership team.

JW Marriott Phuket Resort & Spa - Head of Commercial Strategy as Director of Sales & Marketing

Shagun Sethi will lead the resort’s commercial strategy covering sales, marketing, business development and revenue-focused activities. Her responsibilities include enhancing market visibility, developing key customer relationships and advancing the resort’s overall commercial goals.

Her experience in managing premium hospitality portfolios, corporate business and destination events is expected to support the property’s on-going commercial operations in one of Thailand’s established luxury resort destinations.

20+ Years of Experience in Luxury Hospitality

Shagun Sethi joins JW Marriott Phuket Resort & Spa from ITC Hotels in New Delhi, where he spent over seven years. She was most recently the National Sales Manager responsible for managing sales operations for over 70 hotels across India. During her time at the organisation, she was the top individual sales performer for three years in a row from 2024 to 2026.

She was previously Head – MICE & Events at ITC Maurya, managing the hotel’s meetings, events and wedding business and was involved in large-scale international events such as the G20 Summit. She was also Sales Director – Diplomatic Missions & Government Bodies, managing relationships with embassies, high commissions and international institutions.

Career In Business Development & Hospitality

Before Shagun Sethi was the Head of Business Development at Maxxfunholidays Pvt. Ltd., where she was responsible for leading business development for MICE and international leisure travel. She was also the Director of Sales & Marketing at Fairmont Hotels & Resorts, Jaipur, where she was responsible for leading cross-functional teams in sales, marketing and revenue management.

She has also worked in hospitality for over six years with The Oberoi Group as Key Account Sales Manager. In this period she led strategic relationships with international development agencies such as The World Bank, IFC, Asian Development Bank and the World Health Organization.

Industry Contributions and Professional Background

Besides operational responsibilities, Sethi is also engaged in hospitality and events industry through professional associations. She is part of the founding team of the Indian Wedding Industry Association (IWIA) and is also a panelist with the Indian Exhibition Industry Association (IEIA) to promote discussions on the development of the industry and event management practices.

She did her Master of Business Administration in Marketing with specialization in Marketing and International Business from Institute of Management Technology (IMT), Ghaziabad during 2005-2007. She completed her Bachelors in Hotel Management from Manipal Academy of Higher Education from 1998 to 2002.

Developing Business Leadership

Shagun Sethi joins to strengthen JW Marriott Phuket Resort & Spa’s commercial leadership team, bringing a wealth of knowledge across luxury hospitality, corporate sales, destination weddings, MICE, business development and strategic partnerships. Her experience in leading hospitality brands and multi-property commercial operations supports the resort’s objective to strengthen sales performance and market positioning.

Read More industry related updates at Hospitality Career Profile