Club Med Appoints Marc Lauret as Sales Director for Singapore and Malaysia to Drive Regional Growth

Club Med has appointed Marc Lauret as Sales Director for Singapore and Malaysia, effective April 15, 2026, as the company strengthens its commercial leadership across two key Southeast Asian outbound travel markets. Lauret brings extensive international experience in sales strategy, digital transformation, and trade engagement to support the brand’s regional growth ambitions.

Appointment to Strengthen Regional Sales Strategy

In his new role, Lauret will lead sales operations across Singapore and Malaysia, focusing on driving commercial performance, expanding trade partnerships, and enhancing market penetration. His appointment aligns with Club Med’s ongoing efforts to reinforce its premium positioning while scaling its presence across both sun and ski resort offerings.

The role places him at the forefront of developing sales frameworks tailored to evolving traveller preferences, while also strengthening engagement with agency partners and corporate clients in the region.

Focus on Trade Partnerships and Market Expansion

Lauret will be responsible for deepening relationships with travel partners and advancing the company’s Meetings, Incentives, Conferences, and Exhibitions (MICE) segment. His mandate includes improving indirect sales channels, increasing corporate client share, and expanding product distribution across multiple platforms.

He will also focus on enhancing the overall partner ecosystem through structured collaboration models and performance-driven engagement strategies, aimed at sustaining long-term growth in both markets.

Extensive Experience in Sales Transformation

Lauret joins the Southeast Asia team with a strong track record across international markets, including the United Kingdom, Ireland, and the Nordic region. He has led multi-market commercial strategies that significantly improved indirect sales performance and partner engagement.

Among his key achievements is the development of a centralized travel agent ecosystem that integrated booking tools, product content, and performance tracking. This initiative contributed to a threefold increase in bookings during a Winter 2026 sales campaign, driven by improved agency participation.

He also implemented structured service frameworks and introduced loyalty programmes for travel agents, strengthening collaboration and incentivising high-performing partners. His efforts extended to diversifying product offerings, increasing the share of sun resort bookings within traditionally ski-focused markets.

Digital Distribution and Data-Driven Approach

A key aspect of Lauret’s expertise lies in digital distribution and data analytics. He has led initiatives to scale e-distribution capabilities through API integrations and connectivity platforms, enhancing global distribution partnerships.

His approach to leveraging automated reporting tools and AI-driven insights has enabled travel partners to make more informed and timely business decisions, improving overall sales efficiency and performance outcomes.

Company Outlook and Strategic Direction

Club Med’s leadership indicated that the appointment comes at a time of strong momentum in both Singapore and Malaysia, supported by rising travel demand and steady forward bookings. The company continues to focus on empowering trade partners and advancing digital innovation as key drivers of growth.

Commenting on his appointment, Lauret said “We are seeing strong momentum across both markets, driven by robust trade partnerships and evolving traveller expectations. I look forward to collaborating closely with our partners to unlock new growth opportunities and deliver exceptional holiday experiences to our guests,”

Lauret has assumed his role and is currently leading sales strategy and partnership development initiatives across Singapore and Malaysia as part of Club Med’s regional expansion plans.