Richa Trikha New Director of Sales and Marketing at Novotel New Delhi

Novotel New Delhi City Centre has appointed Richa Trikha as Director of Sales and Marketing, bringing over 18 years of experience across hospitality and aviation. The hotel is currently widening its commercial strategy. This appointment will help expand its presence across corporate, MICE, and social event segments.

Richa Trikha to Lead Sales and Market Growth

In her new role, Richa Trikha will lead the sales and marketing function at Novotel New Delhi City Centre, overseeing revenue generation, strategic partnerships, and brand positioning. er responsibilities include driving business across corporate accounts, meetings, and social segments. She will also align sales initiatives with overall business objectives.

The position requires managing integrated sales strategies, strengthening client relationships, and enhancing visibility across key demand channels. As Director of Sales and Marketing, she will play a central role in shaping the hotel’s commercial direction and ensuring consistent performance across segments.

Focus on MICE, Corporate, and Event Segments

Trikha’s mandate includes expanding the hotel’s footprint in MICE sales and the events segment, alongside strengthening its corporate business base. Her experience in managing large-scale events and high-value accounts is expected to support demand generation and revenue growth.

She will also focus on building long-term partnerships with clients and stakeholders, while developing targeted strategies to improve market share. The role involves balancing short-term revenue targets with long-term brand positioning in a competitive hospitality environment.

Richa Trikha’s Expertise in Hospitality and Aviation

Richa Trikha brings more than 18 years of experience across hospitality and aviation sectors, with expertise in strategic sales, revenue management, and client engagement. Her professional background includes managing high-impact sales initiatives. She has also contributed to business development across multiple organisations.

Prior to joining  Novotel New Delhi City Centre. she was associated with Hyatt Regency Delhi, where she contributed to strengthening sales performance and executing strategic initiatives. Her experience spans a range of roles focused on revenue growth and market expansion.

Career Across Leading Global Brands

Throughout her career, Trikha has worked with leading brands including Hyatt, Radisson Hotel Group, IHG Hotels & Resorts, Jet Airways and Kingfisher Airlines. This cross-sector exposure has provided her with a broad understanding of both hospitality operations and aviation-linked travel demand.

Her experience includes working across sales strategy, customer relationship management, and business planning, enabling her to manage complex commercial environments and evolving customer expectations.

Building Commercial Leadership at the Property

This move is a significant addition to hospitality leadership and stands out among recent hotel appointments india has seen this quarter. Sales and marketing leadership plays a critical role in driving occupancy, improving revenue performance, and maintaining competitiveness in urban hospitality markets.

Saumitra Chaturvedi, General Manager, said, “We are delighted to have Richa in our team. Her extensive experience, strategic approach, and deep understanding of the market make her a valuable addition to our leadership team. We are confident that her expertise will further strengthen our sales and marketing efforts and drive the hotel’s continued growth.”

Richa Trikha has assumed her role as Director of Sales and Marketing at Novotel New Delhi City Centre.

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