SO/ Maldives appoints Sudheer Mekkattu as Director of Brand

Where style meets substance, SO/ Maldives welcomes Sudheer Mekkattu as its new Director of Brand from January 2025. A marketing virtuoso with a penchant for the avant-garde, Sudheer arrives ready to disrupt norms and craft narratives as bold as the resort itself.

Sudheer’s creative genius is the stuff of legends. From setting trends to igniting viral campaigns, Sudheer’s career has been a masterclass in turning vision into impact. With a history of redefining luxury at global hospitality giants like Marriott International and Accor, Sudheer brings an edge sharpened by years of fearless experimentation and groundbreaking results.

From conceptualising launch strategies to executing high-profile campaigns, Sudheer has orchestrated seamless openings for luxury and lifestyle properties across the Middle East. Previously as the Cluster Marketing & PR Manager for Accor Hotels in Dubai, he transformed the identities of Accor’s flagship properties in Dubai into magnetic brands. Sudheer’s successes reverberated across the globe, from curating Instagrammable escapades at Le Meridian Maldives to owning the pulse of Formula 1 weekends at W Abu Dhabi – Yas Island, Sudheer has mastered all.

At the core of Sudheer’s magic lies a philosophy that is as stylish as it is effective: elevate the ordinary, provoke curiosity, and leave an indelible impression. Whether masterminding influencer collaborations or creating digital campaigns that redefine luxury, Sudheer thrives at the intersection of strategy and creativity.

Kapil Mathur, Director of Sales & Marketing at SO/ Maldives, shared his thoughts on Sudheer’s appointment: ‘Sudheer embodies the audacious spirit of SO/ brand. His knack for crafting unforgettable brand moments and driving innovative campaigns aligns perfectly with our vision. We are excited to have him onboard and can’t wait to see how his creativity will elevate SO/ Maldives into a global icon of avant-garde luxury’.

“Joining SO/ Maldives is more than a role; it’s a canvas,” Sudheer declares. “This brand embodies unapologetic audacity, and I’m here to amplify it. Together, we’ll transform every touchpoint into an avant-garde experience that captivates the world.”