St. Regis Goa Resort Appoints Anita Dacosta E Gomes as Director of Marketing and Communication

The St. Regis Goa Resort has announced the appointment of Anita Dacosta E Gomes as Director of Marketing and Communication, bringing over two decades of international hospitality experience. In her new role, she will lead integrated marketing strategies, strengthen brand positioning, and drive strategic partnerships for the luxury resort in Goa.

Leadership Role and Responsibilities

As Director of Marketing and Communication, Anita will oversee the resort’s overall marketing direction, including brand development, digital transformation, and communication strategies. Her mandate includes enhancing visibility, building partnerships, and positioning the property within the luxury travel segment. She will also focus on expanding the resort’s reach across MICE and high-value guest segments.

Recent Role and Key Achievements

Prior to joining The St. Regis Goa Resort, Anita served as Director of Marketing & Events at Emaar Hospitality Group in Dubai. In this capacity, she led strategic projects and partnerships for Expo 2020, where the group served as the official hotel and hospitality partner. She managed end-to-end marketing initiatives across key portfolios, including Address Hotels & Resorts, Vida Hotels and Resorts, and Armani Hotel Dubai.

Her tenure at Emaar included measurable outcomes, such as achieving significant PR value and increasing website traffic by 50 percent within a year. She also earned multiple industry recognitions, including Best Marketing Director at the Haute Grandeur Awards (2019) and Best Marketing and PR at the Hospitality Awards (2019).

Extensive Industry Experience

Anita’s career spans several leading hospitality brands in the Middle East. She held the position of Cluster Senior Manager (Digital and Communication) at Emaar, where she drove revenue and footfall through targeted digital campaigns for Address Dubai Mall and Address Boulevard. She also served as Director of Marketing and Communications at Media Rotana, overseeing marketing and public relations functions that contributed to exceeding budget targets.

Earlier in her career, she worked with Jumeirah Group as Marketing Manager, where she was involved in launching and developing multiple brands, including Talise Spa and Jumeirah Living. Her expertise covers digital marketing, brand strategy, and large-scale campaign execution.

Strategic Focus at The St. Regis Goa Resort

At The St. Regis Goa Resort, Anita will apply her experience in digital innovation, influencer engagement, and strategic partnerships to enhance the property’s market positioning. Her focus will include strengthening the resort’s appeal among luxury travellers and reinforcing its brand identity through integrated storytelling and targeted campaigns.

The appointment reflects the resort’s continued emphasis on leadership strength in marketing and its intent to build a differentiated presence within the luxury hospitality sector. Anita’s experience managing global portfolios and delivering performance-driven marketing strategies is expected to support the resort’s ongoing brand and business objectives.