Joe & The Juice to Make Irish Debut with First Dublin Location

International café chain Joe & The Juice is preparing to enter the Irish market with its first outlet set to open in Dublin.

The new venue will be located on Grafton Place near Dawson Street in the heart of Dublin, marking the brand’s official debut in Ireland and expanding its presence across Europe. 

First Irish Store

The Dublin café is expected to open in May and will occupy a 2,200‑square‑foot space in the city centre. The project is estimated to involve an investment of between €600,000 and €800,000 and is expected to create around 30 new jobs. 

Company executives say the opening represents a long‑awaited move into the Irish market, where many customers are already familiar with the brand from visits to its locations in London and other international cities.

A Global Café Concept

Founded in Copenhagen in 2002, Joe & The Juice has grown rapidly into a global lifestyle café brand, operating more than 450 locations worldwide across Europe, the United States, the Middle East and Asia. 

The chain is known for its menu of freshly prepared juices, smoothies, coffee and Scandinavian‑style sandwiches, with a strong emphasis on health‑focused ingredients and quick service.

Popular menu items include signature juices and sandwiches such as the brand’s widely recognised “Tunacado”.

Expansion Plans in Dublin

The Dublin opening is only the beginning of the brand’s ambitions in Ireland.

According to the company, several additional locations could follow across the city in the coming year as the brand aims to build a strong presence in the market. 

Executives have identified areas such as Baggot Street and Grand Canal Dock as potential expansion zones, reflecting confidence in Dublin’s vibrant hospitality scene.

Building Community Around the Brand

Joe & The Juice also plans to introduce community‑focused initiatives in Ireland, including social fitness activities such as organised running clubs that start and end at the café.

These events, which are already popular in other cities, are designed to bring customers together while promoting the brand’s focus on active lifestyles and wellness.

Growing International Footprint

The Irish launch comes as the Danish café chain continues to expand globally through new markets and partnerships.

With demand for healthier café options increasing worldwide, Joe & The Juice is positioning itself as a lifestyle brand that combines food, beverages and community‑driven experiences.