Lemon Tree Hotels Signs Keys Select Property in Khurpatal, Expanding Uttarakhand Footprint

Lemon Tree Hotels has signed a new Keys Select property in Khurpatal, Uttarakhand, marking another strategic expansion for the group in a region that is gaining traction among both leisure tourists and business travellers.

The signing adds to Lemon Tree Hotels’ growing network of properties extending beyond metropolitan centres, reflecting a broader industry trend of branded hotel growth in emerging markets where domestic travel demand is steadily rising.

The Khurpatal property is positioned to serve varied guest segments, from weekend getaway seekers exploring Uttarakhand’s scenic landscapes to corporate travellers attending local events and meetings. Its arrival strengthens the region’s accommodation mix with a recognised brand that balances service quality, comfort and value.

Hospitality leaders note that tier-II and hill destinations such as Khurpatal are increasingly attractive for branded hotel entries, as travellers seek experiential stays tied to nature, wellness and cultural discovery, while still expecting consistent service standards.

For Lemon Tree Hotels, the Keys Select signing aligns with its portfolio strategy of expanding in under-served markets through franchise and management agreements, enhancing brand visibility while meeting local accommodation needs.

The launch also supports broader tourism growth initiatives in Uttarakhand, where improved connectivity and rising visitor flows are prompting infrastructure developments and hospitality investments across rural and semi-urban belts.

Local stakeholders say that the addition of a branded property can stimulate ancillary demand for F&B, events, local tours and community engagement, contributing to widened economic benefits for the destination.

As the Khurpatal property moves toward operations, leadership will focus on service delivery, talent development and integration with market demand patterns to ensure commercial traction and guest satisfaction.

The signing underscores Lemon Tree Hotels’ commitment to tapping evolving travel patterns, strengthening regional footprint and delivering a consistent hospitality experience across diversified Indian destinations.