Bhumika Realty appoints Rohit Sharma and Ritika Sajdeh as brand ambassadors to strengthen marketing outreach

Bhumika Realty has appointed cricketer Rohit Sharma and Ritika Sajdeh as its brand ambassadors in April 2026, the company said, aiming to strengthen its marketing outreach and brand visibility across key markets in India through a strategic endorsement initiative.

Brand ambassador appointment announced

The real estate developer confirmed the appointment earlier this week, stating that the partnership with Rohit Sharma and Ritika Sajdeh is part of its efforts to enhance brand recognition and connect with a wider audience. The announcement was made through an official company statement.

Company officials said the collaboration will focus on promoting Bhumika Realty’s projects and strengthening its positioning in the real estate sector. The agreement marks a move to leverage celebrity endorsement as part of its marketing strategy.

Marketing and outreach strategy

Bhumika Realty said the association will be used across multiple marketing platforms, including digital campaigns, advertising initiatives and promotional events. The company aims to use the ambassadors’ public profiles to expand its reach among potential customers.

A company spokesperson said the partnership aligns with its goal of building stronger engagement with homebuyers and investors. “This collaboration is intended to enhance our brand communication and visibility across markets,” the spokesperson said.

Role of ambassadors in campaigns

Rohit Sharma and Ritika Sajdeh are expected to feature in upcoming campaigns highlighting the company’s residential and commercial developments. The company said the campaigns will be rolled out in phases across various regions.

Officials added that the ambassadors will also be involved in select promotional activities and brand-led initiatives. No financial details of the endorsement agreement were disclosed.

Company profile and operations

Bhumika Realty operates in the real estate sector with a portfolio that includes retail, residential and mixed-use developments. The company has projects across multiple cities in India.

Executives said the appointment of brand ambassadors is part of a broader effort to strengthen its market presence and differentiate its offerings in a competitive environment. The company did not announce any new project launches alongside the endorsement deal.

Industry context and positioning

Real estate developers in India have increasingly engaged public figures to promote projects and improve brand recall. Industry participants noted that such collaborations are commonly used to support marketing campaigns and customer outreach.

The involvement of well-known personalities is expected to contribute to higher visibility, particularly in urban markets where competition among developers remains strong.

Current status

As of April 2026, Rohit Sharma and Ritika Sajdeh have been officially onboarded as brand ambassadors for Bhumika Realty, with marketing campaigns featuring the duo expected to be launched in the coming months.