Carlton London, EBG Group Plan 600 Furniture Showrooms Across India
Carlton London partners with EBG Group to launch Carlton Luxury Furniture in India, planning 600 franchise showrooms across 300 cities with ₹2000 crore investment.
nishathapa 
New Delhi, May 8, 2026 — Carlton London has entered the Indian furniture segment through a partnership with , launching Carlton Luxury Furniture with plans to establish 600 franchise showrooms across 300 cities over the next five years.
Franchise-led expansion targets 600 showrooms across India
The play is scale. And fast.
The venture will run on a franchise model, spreading across 300 cities. The target: 600 showrooms planted nationwide.
Local partners will fuel the rollout. That’s how they plan to move quickly without owning every brick.
The numbers are heavy.
Investments between ₹1,800 crore and ₹2,000 crore are expected from franchisees. Around 12,000 jobs are on the line. MSME and SME players will be pulled into the supply chain.
The deal was announced with Carl Virk, Founder of Carlton London, and Dr Irfan Khan, Founder and Chairman of EBG Group, alongside senior leadership.
Focus on sustainability and long-life product design
This isn’t fast furniture.
The pitch is durability—products built to last 10 to 15 years. That’s a direct swing at the throwaway cycle dominating the market.
And sustainability is part of the sell.
The companies are pushing responsible sourcing, tighter manufacturing, and cleaner logistics. At scale, they’re targeting a reduction of around 16,000 kg in carbon footprint annually.
Buy less. Keep longer.
That’s the message.
Product portfolio includes classic and contemporary designs
The first lineup keeps it familiar but premium.
Chesterfield sofas, high-back chairs, dining sets, storage units, it’s a mix of classic and modern.
Global design cues. Local manufacturing muscle.
Materials like leatherette are in play. And maintenance services are baked in to stretch product life.
It’s not just about selling furniture.
It’s about keeping it in homes longer.
Buyback model introduces circular economy approach
Here’s where it gets interesting.
A buyback system is part of the model. Customers can return used furniture for compensation.
Those pieces get refurbished. Then pushed back into the market as pre-owned stock.
Less waste. More lifecycle value.
And a structured resale channel, something India’s organised furniture space barely has.
Partnership signals entry into organised premium furniture market
This is a category jump.
Carlton London is moving beyond fashion into home. EBG Group is stepping deeper into organised retail.
Both are betting on a gap, furniture that lasts, not just sells.
And the model blends brand pull with local execution.
Big rollout. Franchise-heavy. Sustainability at the core.
It’s a clear sign, lifestyle brands are stretching beyond what people wear to how they live.
