JEN Maldives Malé Launches Shangri-La Circle Dining Programme with 15% Discounts Through December 2026

JEN Maldives Malé has introduced the Shangri-La Circle dining rewards programme, offering guests 15 per cent discounts and reward points on food and beverage purchases from April 1 to December 31, 2026, as part of its strategy to strengthen guest engagement and enhance on-property dining experiences.

Dining-focused loyalty programme launched for 2026

The programme, available under the Shangri-La Circle (SLC) platform, provides guests with complimentary and immediate membership access. Upon joining, members receive a 15 per cent discount on their first dining transaction, followed by continued savings of 15 per cent on eligible food and beverage spending throughout the promotional period.

The initiative is positioned as a dining-centric loyalty offering, aimed at encouraging repeat visits and increasing participation in the hotel’s culinary outlets. According to the hotel, the programme is designed to deliver consistent value while reinforcing guest interaction through structured rewards.

Membership structure and enrolment process

Guests can enrol in the Shangri-La Circle programme through its dedicated mobile application, enabling digital access to membership benefits. Once registered, members can begin earning reward points on qualifying dining transactions, which can later be redeemed for future dining or hotel-related experiences.

To access the benefits, members are required to present their digital membership card at the time of billing. The programme integrates both discounts and point accumulation, creating a dual incentive structure for participants.

Scope of benefits and exclusions

The dining rewards programme applies to regular food and beverage services at the property. However, certain exclusions are in place, including tobacco purchases, themed buffet nights and transactions covered under other ongoing promotional offers.

These exclusions are intended to standardise the application of benefits and ensure alignment with existing promotional frameworks within the hotel’s operations. The programme focuses primarily on everyday dining experiences rather than limited-time or event-based offerings.

Focus on guest engagement and F&B performance

The launch of the Shangri-La Circle dining programme reflects a broader industry trend of leveraging loyalty platforms to drive guest engagement beyond room stays. By focusing on food and beverage, the hotel aims to increase utilisation of its dining outlets while strengthening customer retention.

Such programmes are increasingly used by hospitality operators to build long-term relationships with guests, offering measurable value through discounts and redeemable points. The integration of digital platforms further supports seamless enrolment and usage, particularly among frequent travellers and local diners.

Marketing and implementation strategy

JEN Maldives Malé is promoting the programme through a combination of digital and on-property channels, including social media campaigns, in-house displays and direct guest engagement. Guests can either download the Shangri-La Circle application or register at the hotel to activate their membership.

The structured rollout and promotional strategy indicate a focus on driving awareness and participation throughout the nine-month campaign period. The programme will remain active until December 31, 2026, with benefits applicable across eligible dining transactions during this timeframe.

According to the hotel, the initiative aligns with Shangri-La’s broader approach to enhancing guest loyalty through personalised and value-driven offerings, particularly within the food and beverage segment.