Legacy Hotels Holding and 7 Management sign MOU to expand hospitality and entertainment projects across MENA

Legacy Hotels Holding and 7 Management said they have signed a memorandum of understanding in April 2026 to jointly develop hospitality and entertainment projects across the Middle East and North Africa, aiming to expand their presence in key urban and tourism markets through a structured pipeline of new developments.

Partnership formalized through MOU

The companies confirmed that the agreement establishes a strategic partnership to collaborate on hotel and entertainment-led projects across multiple countries in the MENA region. The memorandum outlines a framework for joint development, branding and operational planning.

Officials from both firms said the partnership will focus on integrating hospitality assets with entertainment components, including dining, leisure and nightlife offerings, within mixed-use developments.

Scope of planned developments

According to the companies, the projects will include hotels, serviced residences and lifestyle-focused venues designed to cater to both domestic and international visitors. Specific locations and project sizes were not disclosed at the time of announcement.

The developments are expected to be rolled out in phases, with initial projects likely to be located in major cities and established tourism destinations across the region. The companies indicated that further details will be announced as individual projects progress.

Operational roles and structure

Under the agreement, Legacy Hotels Holding is expected to contribute its experience in hotel development and asset management, while 7 Management will focus on lifestyle and entertainment operations within the projects.

Executives said the collaboration aims to combine hospitality infrastructure with curated entertainment experiences to create integrated destinations. The operational model will be finalized on a project-by-project basis.

Regional expansion strategy

The companies stated that the partnership aligns with broader efforts to expand in the MENA region, where governments and private developers are investing in tourism and urban infrastructure. Demand for integrated hospitality and entertainment offerings has been increasing in key markets.

Officials noted that the agreement is intended to support long-term growth by leveraging both companies’ capabilities in development and operations. The partnership will also explore opportunities for brand positioning across different market segments.

Background and current status

Legacy Hotels Holding operates in hotel development and asset management, while 7 Management is involved in hospitality and entertainment concepts across the region. Both companies have previously undertaken projects in their respective sectors.

As of April 2026, the memorandum of understanding has been signed, with both parties proceeding to identify project sites, finalize development plans and initiate further agreements ahead of construction and operational rollouts.