Lemon Tree Hotels opens 98-room property in Simara targeting Nepal’s transit travel segment

Lemon Tree Hotels opened a 98-room property in Simara, Nepal, in April 2026, the company said, targeting transit and business travelers in a growing logistics and industrial hub near the India-Nepal border as part of its regional expansion strategy.

New hotel opens in Simara

The hotel, located in Simara in southern Nepal, has commenced operations with 98 rooms, marking Lemon Tree Hotels’ continued expansion in the country. The company said the property is positioned to serve passengers transiting through the nearby airport as well as corporate travelers linked to the region’s industrial activity.

Simara is an emerging transit point due to its proximity to Birgunj, a key commercial gateway between India and Nepal, and the presence of Simara Airport, which supports domestic connectivity.

The company confirmed that the hotel is fully operational as of April 2026 and is accepting bookings.

Focus on transit and business travel

Lemon Tree Hotels said the property has been developed to cater to short-stay guests, including transit passengers, airline crew and business travelers visiting nearby industrial zones. The hotel includes standard guest rooms along with food and beverage outlets and meeting facilities.

Officials said the location was selected based on increasing movement of goods and people through the Birgunj-Simara corridor. The hotel is expected to benefit from steady demand driven by cross-border trade and logistics operations.

A company representative said the opening aligns with its strategy to expand in high-potential micro-markets.

Development through partnership model

The Simara property has been developed in partnership with a local owner under a management agreement, the company said, in line with its asset-light expansion approach. Lemon Tree Hotels will operate the hotel while the ownership remains with the partner.

The company did not disclose the investment value or construction timeline associated with the project. Officials said such partnerships enable faster market entry while minimizing capital deployment.

The hotel is part of the company’s broader pipeline of managed properties across India and international markets.

Expansion in Nepal market

Lemon Tree Hotels has been increasing its presence in Nepal, identifying the country as a key international growth market due to rising tourism and business travel. The company has announced multiple projects across major cities and emerging destinations in recent months.

Industry stakeholders said demand for branded hotels in Nepal has been growing, particularly in urban centers and transit hubs where infrastructure development is underway.

The Simara opening adds to the supply of organized hospitality options in a location that has traditionally had limited branded accommodation.

Background and current status

Lemon Tree Hotels operates across multiple segments, including midscale and upper-midscale categories, with a portfolio spanning India and select international markets. The company has been expanding through management contracts and franchise agreements.

As of April 2026, the Simara hotel is operational with all rooms available for guests. The company said it will continue to evaluate additional opportunities in Nepal, focusing on both established cities and emerging transit locations.