Marriott Signs 10 Hotels in Vietnam with Sun Group, Adding 4,500 Rooms Across Key Destinations

Marriott International has signed an agreement with Sun Group to develop 10 new hotels in Vietnam, adding nearly 4,500 rooms across key destinations including Phu Quoc and Vung Tao, as part of its ongoing expansion in one of Asia Pacific’s fastest-growing tourism markets.

The multi-site development marks a significant addition to Marriott’s pipeline in Vietnam and will introduce a wider range of brands to the country. The agreement also strengthens the company’s long-term collaboration with Sun Group, a major domestic developer with a strong presence in integrated tourism projects.

10-Hotel Deal to Add Nearly 4,500 Rooms

The agreement will see Marriott expand its footprint through the addition of 10 new properties, collectively contributing close to 4,500 rooms to its portfolio in Vietnam. The developments will primarily be concentrated in Phu Quoc and Vung Tao, two destinations that have seen increasing tourism and infrastructure investment in recent years.

The planned projects will incorporate a broad mix of Marriott brands, with eight different flags expected to be represented. Among these, W Hotels and Moxy are set to debut in Vietnam for the first time, expanding the brand diversity available to both domestic and international travellers.

The expansion aligns with Marriott’s broader strategy to strengthen its presence in high-growth markets across Asia Pacific, particularly in destinations witnessing strong demand for leisure and integrated resort experiences.

Phu Quoc to Anchor Majority of Developments

A significant portion of the new hotels will be located in Phu Quoc, where Sun Group is developing a large-scale integrated tourism destination. The project combines hospitality, entertainment, and infrastructure components designed to attract international visitors and large-scale events.

The destination already features attractions such as a water park, multimedia entertainment offerings, and a cable car system. The addition of multiple Marriott-branded hotels is expected to enhance the destination’s capacity to host international events, including the Asia-Pacific Economic Cooperation (APEC) Forum scheduled for 2027.

The development reflects a growing trend in Southeast Asia, where integrated resort destinations are combining accommodation, entertainment, and event infrastructure to drive tourism growth and diversify revenue streams.

Ongoing Expansion and Brand Rollout in Vietnam

Marriott has significantly expanded its presence in Vietnam in recent years, with the number of operating hotels in the country doubling since 2022. The company has pursued growth through partnerships with local developers, including Sun Group and Vinpearl, across multiple destinations.

Recent additions to its portfolio include the launch of a 340-room Sheraton property in Vinh. The company is also set to open several projects during 2026, including JW Marriott Hotel Ho Chi Minh City and the Ho Chi Minh City Grand Marina Marriott, a dual-branded development comprising approximately 2,100 rooms.

Further developments include The Residences at Arbora in Da Nang, a 220-room resort that will operate under Marriott’s Luxury Collection brand. These projects collectively reflect the company’s strategy to expand across both urban and resort markets in Vietnam.

Luxury and Mixed-Use Projects Planned Through 2029

Looking ahead, Marriott’s pipeline in Vietnam includes several large-scale and luxury developments scheduled for completion over the next few years. Among these is a Ritz-Carlton property in Saigon, alongside projects within the Can Gio Coastal Urban Tourism Area.

The Can Gio development will include a 390-room JW Marriott hotel and a similarly sized Four Points by Sheraton property, highlighting a mix of luxury and upscale offerings within a single destination. These projects are expected to contribute to the country’s growing appeal among international travellers seeking diverse accommodation options.

The collaboration with Sun Group is part of a broader expansion trend among international hotel operators in Vietnam, driven by increasing tourism demand, improved connectivity, and large-scale destination development initiatives.

Sun Group itself continues to expand its hospitality pipeline through partnerships with multiple global operators, including projects with brands such as Ascott, IHG, and Accor. These developments span major cities and resort destinations, reinforcing Vietnam’s position as a key growth market in the region.

The latest agreement with Marriott underscores the continued momentum in Vietnam’s hospitality sector, with global and domestic players investing in new inventory and brand diversification to meet evolving traveller demand.