Phulay Bay launches private yacht programme offering curated Andaman Sea journeys for resort guests

Phulay Bay, a Ritz-Carlton Reserve in Krabi, Thailand, has launched a private yacht programme offering curated journeys across the Andaman Sea, the resort said in April 2026, aiming to expand its guest services through structured marine-based experiences in one of the country’s key coastal tourism regions.

Private yacht programme introduced

The resort confirmed the introduction of a private yacht experience designed exclusively for in-house guests, providing access to customized sea routes and island visits. The programme includes scheduled and tailor-made journeys departing from the Krabi coastline.

Officials said the offering has been developed to integrate maritime tourism with existing accommodation services, allowing guests to explore nearby islands and coastal areas through guided itineraries.

Operations based in Krabi coastal region

The yacht programme operates from the resort’s base in Krabi, a major tourism destination in southern Thailand known for its proximity to the Andaman Sea. The location provides access to multiple islands, marine parks and coastal attractions within short travel distances.

The resort stated that routes may include visits to surrounding island clusters, depending on itinerary selection and weather conditions, with operational planning managed by the resort’s activity team.

Programme structure and onboard services

The experience includes onboard crew support, dining arrangements and guided activities, with options for half-day and full-day excursions. The resort said safety protocols and operational standards have been implemented in line with maritime regulations.

Officials added that the programme is structured to accommodate small groups, with capacity determined by yacht specifications and guest requirements. Services are coordinated through the resort’s concierge and activity planning teams.

Integration with resort offerings

The yacht experience forms part of Phulay Bay’s broader portfolio of guest activities, which includes land-based excursions, wellness programmes and dining services. The resort said the addition of marine-based offerings is intended to diversify its service mix.

Management indicated that the programme has been developed in response to demand for experiential travel options within resort environments, particularly in coastal destinations.

Tourism context and demand

Krabi continues to attract domestic and international tourists due to its coastal geography and connectivity to other parts of Thailand. Industry participants said marine tourism activities remain a key component of visitor experiences in the region.

The resort noted that structured offerings such as yacht programmes are being introduced to align with changing traveler preferences for organized and customizable experiences.

Current status

As of April 2026, the private yacht programme at Phulay Bay is operational and available to guests, with bookings managed through the resort’s reservation and concierge services.