Polo Hotels launches Clean Sohra Green Sohra initiative in Meghalaya to promote sustainability

Polo Hotels launched the Clean Sohra Green Sohra initiative in Sohra, Meghalaya, in April 2026, the company said, aiming to promote environmental sustainability and community participation in one of the region’s key tourism destinations through organized cleanliness and awareness activities.

Initiative launched in Sohra

The hospitality group confirmed that the initiative was introduced in Sohra, also known as Cherrapunji, with a focus on maintaining cleanliness and preserving the natural environment. The launch took place earlier this month with participation from hotel staff and local stakeholders.

Officials said the programme is designed to address waste management challenges in the area, which attracts a high volume of domestic tourists due to its natural attractions. Activities include clean-up drives and awareness campaigns aimed at encouraging responsible tourism practices.

Focus on sustainability and community involvement

Polo Hotels said the initiative emphasizes collaboration with local communities, including residents and businesses, to ensure long-term impact. The company stated that the programme encourages individuals to adopt sustainable habits and reduce environmental degradation in tourist zones.

“The initiative is intended to create awareness and foster a sense of responsibility among visitors and locals,” a company representative said in a statement.

Officials added that such efforts are aligned with broader sustainability goals within the hospitality sector.

Activities and implementation

The Clean Sohra Green Sohra initiative includes periodic clean-up drives in high-footfall areas, along with educational outreach programmes. The company said volunteers are mobilized to participate in these activities, with support from local authorities and organizations.

Waste collection and disposal mechanisms are being coordinated to ensure proper handling of collected materials. The company indicated that signage and awareness materials are also being deployed across key locations.

No financial details or budget allocation for the initiative were disclosed.

Tourism and environmental context

Sohra is a major tourist destination in Meghalaya, known for its waterfalls, caves and high rainfall. Increased visitor numbers have raised concerns about environmental sustainability and waste management in recent years.

Industry stakeholders have emphasized the need for coordinated efforts between hospitality operators and local communities to preserve the region’s ecological balance while supporting tourism growth.

The initiative is expected to complement existing government and community-led efforts in the region.

Current status

As of April 2026, the Clean Sohra Green Sohra initiative is active, with initial activities already conducted and further programmes planned in phases. Polo Hotels said it will continue to engage with stakeholders to expand the scope of the initiative in the coming months.