Radisson Hotel Group launches 155-room serviced apartment project in Hermanus, South Africa

Radisson Hotel Group has announced the launch of a 155-room serviced apartment development in Hermanus, South Africa, in April 2026, the company said, as it expands its presence in the country’s coastal hospitality market and targets extended-stay demand in a key tourism destination known for seasonal travel activity.

Serviced apartment project announced

The company confirmed that the development will be located in Hermanus, a seaside town in the Western Cape region. The project will introduce a new serviced apartment offering under one of Radisson’s brands, marking an expansion into the extended-stay segment within the local market.

Officials said the project has been planned to cater to both short-term visitors and longer-stay guests, including domestic travelers and international tourists visiting the coastal region.

Project scale and development details

The development will include 155 units designed as serviced apartments, incorporating facilities typically associated with extended-stay accommodation. These include in-room kitchen areas, living spaces and access to shared amenities within the property.

The company indicated that the project will be developed in partnership with local stakeholders, although financial terms and ownership details were not disclosed. Construction timelines are expected to be announced following final approvals.

Location and market positioning

Hermanus is a well-known tourism destination, particularly for whale-watching and coastal leisure travel. The town attracts seasonal demand from both domestic and international visitors, with increasing interest in longer stays and self-contained accommodation options.

Radisson said the location offers an opportunity to introduce serviced apartments in a market where demand for flexible accommodation formats has been rising. The property is expected to serve both leisure and remote-working segments.

Expansion strategy in South Africa

The company stated that the project aligns with its broader strategy to expand in Africa through diversified accommodation formats, including hotels and serviced apartments. South Africa remains a priority market due to its established tourism infrastructure and connectivity.

Executives said the introduction of serviced apartments supports changing travel patterns, particularly among guests seeking longer stays and additional in-room facilities.

Current status

As of April 2026, the Hermanus serviced apartment development remains in the planning stage, with Radisson Hotel Group working with partners to advance design, approvals and construction timelines for the project.